All posts in category Globalization

Cablevision jumps into the Skype and Vonage skirmish

by Eric Friedman on May 30, 2006 • Permalink

Posted in Advertising Agency, Globalization, Internet, Marketing.fm, Technology

Cablevision recently announced a major change to their Optimum Voice VOIP offering – $19.95 per month to call anywhere in the world. This is a strong departure from Skype’s “Skype Out” cost per minute, and Vonage’s international rates. I would say this is first step towards the true domination of VOIP. We are witnessing the [...]

Posted by Eric Friedman on May 30, 2006

http://www.ericgfriedman.com/2006/05/30/cablevision-jumps-into-the-skype-and-vonage-skirmish/

McDonald’s Getting a Facelift

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by Eric Friedman on May 9, 2006 • Permalink

Posted in Globalization, Marketing.fm, New Markets, Research Different

…please hold the cheese this time. After what seems like an eternity of being stuck in a 70′s design, McDonalds is finally getting a makeover. It looks as though the “less is more” and sleek design will be the new focus of interior and exterior architecture plans for McDonalds. According to Business Week’s article: McDonalds [...]

Posted by Eric Friedman on May 9, 2006

http://www.ericgfriedman.com/2006/05/09/mcdonalds-getting-a-facelift/

Online ads continue to gain share of budgets

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by Eric Friedman on April 20, 2006 • Permalink

Posted in Globalization, Interactive Advertising, Internet, Marketing, Marketing.fm, New Markets, Out of Home, Podcasts, Radio

Its seems incredibly obvious that online and interactive spending will out perform other mediums in the coming years – but the reports and analysis have to come out anyways. I suppose without these in depth reports there would be no numeric evidence to support budget changes when some marketing visionary needs to put together a [...]

Posted by Eric Friedman on April 20, 2006

http://www.ericgfriedman.com/2006/04/20/online-ads-continue-to-gain-share-of-budgets/

Google Earth to get Discovery Channel content

2 Comments

by Eric Friedman on April 7, 2006 • Permalink

Posted in Globalization, Interactive Advertising, Internet, Marketing, Marketing.fm, New Markets, Out of Home

The Discovery Channel and Google are teaming up to include archived content in video channels inside Google Earth. The application will begin showing globe icons which will prompt the user to play video associated with the area they are currently viewing. According to the WP it will look something like this in the coming weeks: [...]

Posted by Eric Friedman on April 7, 2006

http://www.ericgfriedman.com/2006/04/07/google-earth-to-get-discovery-channel-content/