All posts in category Globalization

China now #1 in Internet Users

3 Comments
by on April 21, 2008  •  Permalink
Posted in Globalization, Technology

My friend Shivan pointed out this fact today via Search Engine Land: The Chinese Internet has surpassed the US in terms of overall users. According to BDA China (reported in USAToday) there are more than 220 million Chinese Internet users (17 percent of the population) compared with 216 in the US (71 percent). This is [...]

Posted by Eric Friedman on April 21, 2008

http://www.ericgfriedman.com/2008/04/21/china-now-1-in-internet-users/

Marketing.fm Turns 1 Year Old

4 Comments
by on March 3, 2007  •  Permalink
Posted in Advertise Different, Advertising, Advertising Agency, blogs, Books, Brands, Business, Conferences, Consumers, funny, Globalization, Interactive Advertising, Internet, Links Roundup, Marketing, Marketing 101, Marketing 2.0, Marketing 2.0 101, Marketing and Advertising Network, Marketing Blogs, Marketing Links, Marketing Podcast, Marketing Podcasts, Marketing.fm, memes, Mobile, Movies, New Markets, Out of Home, Podcast, Podcasts, Polls, Print, Radio, Research Different, Reviews, RSS, Search, Self-Marketing 2.0, Social Networking, Software, Technology, Television, Video, Viral, Viral Marketing, VOIP
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Its official – we have been blogging for 1 year! It all started with a first blog post called Joining the conversation on March 3rd 2006 and we havnt looked back since. (first post here) Our initial message is still true today and hopefully we have fulfilled our promise to cover the latest and greatest [...]

Posted by Eric Friedman on March 3, 2007

http://www.ericgfriedman.com/2007/03/03/marketingfm-turns-1-year-old/

Google: Bigger than the networks?

2 Comments
by on March 2, 2007  •  Permalink
Posted in Ad Networks, Globalization, Interactive Advertising, Internet, Marketing, Marketing 2.0, Marketing.fm, Television

Google is working on what I believe to be the future of television and video. A recent announcement in the NYTimes about the content deals that Google put together got me thinking about their ad network inventory. What if Google used this inventory to start displaying unique and exclusive video content? Similar to how they [...]

Posted by Eric Friedman on March 2, 2007

http://www.ericgfriedman.com/2007/03/02/google-bigger-than-the-networks/

State of the TV Industry: Part I

3 Comments
by on February 28, 2007  •  Permalink
Posted in Advertising, Brands, Business, Consumers, Globalization, Internet, Marketing, Technology, Television, Video

Over the past few years I have read countless articles about the demise of the :30 second spot, the fading traditional Ad Shop, and the apparent ruin of TV as we know it; and quite frankly, I am sick of it. Contrary to the Buggles belief that “Video Killed the Radio Star” I believe that [...]

Posted by Adam on February 28, 2007

http://www.ericgfriedman.com/2007/02/28/state-of-the-tv-industry-part-i/

Advertise Different: RFID Advertising – coming to a town near you

2 Comments
by on December 28, 2006  •  Permalink
Posted in Advertise Different, Advertising, Consumers, Globalization, Marketing.fm, Out of Home

If you have ever seen the movie Minority Report then you have seen the future of customized advertising. In the movie the stars are seen running through crowded shopping and mall areas in which their retina’s are scanned identifying them then displaying completely customized ads including their names and tastes. Although a futuristic pipe dream, [...]

Posted by Eric Friedman on December 28, 2006

http://www.ericgfriedman.com/2006/12/28/advertise-different-rfid-advertising-coming-to-a-town-near-you/

Marketing.fm Links Round-Up: 12/20/06

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by on December 20, 2006  •  Permalink
Posted in Advertising, Advertising Agency, blogs, Brands, Business, Globalization, Interactive Advertising, Links Roundup, Marketing, Marketing Blogs, Marketing.fm, Technology, Video

Welcome back to the Marketing.fm Marketing Links Roundup – Enjoy some links from around the blogosphere below. “AdLand’s Test-Tube” – Last week Marketing.fm discussed Google’s plan to use AdSense technology to replace traditional television commercials in Britatin. We wondered why this announcement went under the radar in the mainstream media (because I think it’s significant [...]

Posted by Lee on December 20, 2006

http://www.ericgfriedman.com/2006/12/20/marketingfm-links-round-up-122006/

MySpace & China Mobile: Socialist Networking?

1 Comment
by on September 19, 2006  •  Permalink
Posted in Advertising, Brands, Business, Globalization, Marketing.fm, Mobile

Out of all the media conglomorates, News Corp. seems to employ the best futurists: 1) In the Fall of 2005, News Corp. purchased MySpace 2) In June 2006, News Corp. announced a partnership with China Mobile. 3) Last week News Corp. purchased Jamba, a mobile content provider. 4) Today, GigaOM reported that MySpace executives are [...]

Posted by Lee on September 19, 2006

http://www.ericgfriedman.com/2006/09/19/myspace-china-mobile-socialist-networking/

Advertising, Media and the Digital Revolution

3 Comments
by on July 13, 2006  •  Permalink
Posted in Advertising, Advertising Agency, Globalization, Marketing, Marketing.fm

The digital revolution is about much more than a new medium. It is about the beginning of the end of advertising and media as we have known it. Why? Because that’s what consumers and marketers want. – Dave Morgan, CEO of Tacoda, AdAge 7/10/06 AdAge is among the most popular Advertising, Media and Marketing Publications [...]

Posted by Lee on July 13, 2006

http://www.ericgfriedman.com/2006/07/13/advertising-media-and-the-digital-revolution/

FIFA World Cup: An Advertisers Dream Event?

6 Comments
by on June 23, 2006  •  Permalink
Posted in Advertise Different, Advertising Agency, Globalization, Marketing, Marketing.fm, New Markets, Technology, Television

Or so says ESPN. (adage link – sub required) John Skipper, who handles ESPN’s mega marketing machine, thinks that this has been a big opportunity for marketers. What has been staged as the “super bowl for the world” the world cup is a chance for multi-national campaigns to break through the normal “clutter” and perhaps [...]

Posted by Eric Friedman on June 23, 2006

http://www.ericgfriedman.com/2006/06/23/fifa-world-cup-an-advertisers-dream-event/

Executives Do Not Understand Blogs…

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by on June 7, 2006  •  Permalink
Posted in blogs, Books, Business, Globalization, Interactive Advertising, Internet, Marketing.fm

According to a recent eMarketer article, it seems that executives do not understand the impact of blogs or the blogosphere. Here is some disturbing news…snip: Blogs have a long way to go before becoming widely accepted corporate marketing tools. According to the survey even though 12% of senior executives say their companies have taken legal [...]

Posted by Eric Friedman on June 7, 2006

http://www.ericgfriedman.com/2006/06/07/executives-do-not-understand-blogs/

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