All posts in category Consumers

Really Simple Ideas For RSS

7 Comments
by on June 18, 2007  •  Permalink
Posted in Ad Networks, blogs, Brands, Business, Consumers, Internet

RSS is here to stay (well, at least Google thinks so as evidenced by the purchase of Feedburner). I’m guessing that Google will do a lot for RSS – the integration of feeds on one’s personal Google homepage has already caused the use of RSS to grow exponentially. Most importantly, the marketing potential for RSS [...]

Posted by Lee on June 18, 2007

http://www.ericgfriedman.com/2007/06/18/really-simple-ideas-for-rss/

Microsoft’s Purchase of aQuantive Raises Ethical Questions

4 Comments
by on May 18, 2007  •  Permalink
Posted in Ad Networks, Advertising, blogs, Brands, Business, Consumers, Interactive Advertising, Marketing, Marketing Blogs, Marketing.fm, Technology

Last week we discussed the ethical implications of WPP’s acquisition of 24/7 Real Media. Can a marketing services holding company maintain it’s integrity if it has interest in both the buy AND sell side of a media buy? Brands contract media agencies to represent their best interest right? Microsoft’s purchase of aQuantive raises similar questions: [...]

Posted by Lee on May 18, 2007

http://www.ericgfriedman.com/2007/05/18/microsofts-purchase-of-aquantive-raises-ethical-questions/

John Wanamaker’s Advertising Quote

2 Comments
by on April 26, 2007  •  Permalink
Posted in Advertising, blogs, Business, Consumers, Interactive Advertising, Internet, Marketing, Marketing 2.0, Marketing Blogs, Marketing.fm, Search Marketing, Technology

John Wanamaker famously remarked: Half of the money I spend on advertising is wasted; the trouble is, I don’t know which half. Not too long ago, we ran this poll on Marketing.fm – do you think the Wanamaker quote should be revised with the advent of CPA, CPC, improved tracking & measurement in the interactive [...]

Posted by Lee on April 26, 2007

http://www.ericgfriedman.com/2007/04/26/john-wanamakers-advertising-quote/

Marketing.fm Podcast Interview With Kevin Roberts: Winning The Consumer Revolution

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by on April 20, 2007  •  Permalink
Posted in Advertising, Advertising Agency, blogs, Books, Brands, Business, Consumers, Marketing, Marketing 2.0, Marketing Podcasts, Marketing.fm, Podcast, Technology

Welcome back to another Marketing Podcast at Marketing.fm In the latest Marketing.fm podcast, we had the pleasure of speaking with Kevin Roberts, CEO of Worldwide Saatchi & Saatchi Ideas Company. Marketing Podcast Download this episode (right click and save) Show Notes: Kevin’s Story: 30 years of brand marketing at Mary Quant, P&G, Gillette, Pepsico and [...]

Posted by Marketing.fm on April 20, 2007

http://www.ericgfriedman.com/2007/04/20/marketingfm-podcast-interview-with-kevin-roberts-winning-the-consumer-revolution/

DoubleClick Acquisition: The Need For Third Party Advertising Measurement

2 Comments
by on April 16, 2007  •  Permalink
Posted in Ad Networks, Advertising, Advertising Agency, Business, Consumers, Marketing, Marketing 2.0, Marketing.fm

There is a reason why DoubleClick has become the dominant player in online display advertising: there is a growing demand for accurate, unbiased, third party media measurement. Whenever billions of dollars change hands in a buy/sell marketplace, there will inevitably be the demand for accurate, independent metrics and auditing. For example, in television, Nielsen ratings [...]

Posted by Lee on April 16, 2007

http://www.ericgfriedman.com/2007/04/16/doubleclick-acquisition-the-need-for-third-party-advertising-measurement/

Tweens & The Toy Industry

1 Comment
by on April 3, 2007  •  Permalink
Posted in Advertising, Brands, Business, Conferences, Consumers, Marketing Blogs, Marketing.fm

3/27 Youth Marketing Mega Event Presentation: Tweens and the Toy and Game Industry…How Hasbro and Tiger Turned “Lemons into Lemonade….” – Sharon John, General Manager, Hasbro Marketing Sharon John provided us with an intriguing overview of Hasbro’s past & current successes in reaching “Tweens.”

Posted by Lee on April 3, 2007

http://www.ericgfriedman.com/2007/04/03/tweens-the-toy-industry/

3/27/07 Youth Marketing Conference Morning Agenda

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by on March 27, 2007  •  Permalink
Posted in Advertising, blogs, Brands, Business, Conferences, Consumers, Interactive Advertising, Internet, Marketing, Marketing 2.0

Eric and I will be reporting on the following presentations tomorrow at the Youth Marketing Conference

Posted by Lee on March 27, 2007

http://www.ericgfriedman.com/2007/03/27/327-youth-marketing-conference-morning-agenda/

Youth Marketing Conference: 3/26 Agenda

5 Comments
by on March 25, 2007  •  Permalink
Posted in blogs, Brands, Business, Conferences, Consumers, Interactive Advertising, Internet, Marketing, Marketing 2.0, Marketing Blogs, Marketing Podcast, Marketing.fm, Mobile, Podcasts, Technology

Youth Marketing Conference Coverage: 3/26 Agenda

Posted by Lee on March 25, 2007

http://www.ericgfriedman.com/2007/03/25/youth-marketing-conference-326-agenda/

Nike Airforce Basketball Spoof

1 Comment
by on March 20, 2007  •  Permalink
Posted in Consumers, funny, Marketing Blogs, Technology, Video

Here is a spoof of the popular Nike Basketball commercial that my friends Morgan & Ed put together (I love the guy on rollerblades): [tags] nike baskeball spoof, nike commercial, marketing.fm, youtube, viral videos [/tags]

Posted by Lee on March 20, 2007

http://www.ericgfriedman.com/2007/03/20/me-tube/

IAB CEO: Marketers Must Earn Their Audience

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by on March 19, 2007  •  Permalink
Posted in Advertising, Advertising Agency, Brands, Business, Consumers, Interactive Advertising, Marketing, Marketing 2.0, Marketing.fm, Technology

Randall Rothenberg, CEO of the IAB, offers an eloquent summary of the state of marketing in his farewell-address-style AdAge column: No greater challenge or opportunity has ever faced incumbent marketers and the media and advertising people who serve them. Once, they needed only know how to beguile a captive congregation. Today, they have to “earn [...]

Posted by Lee on March 19, 2007

http://www.ericgfriedman.com/2007/03/19/iab-ceo-marketers-must-earn-their-audience/

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