All posts in category Brands

My Own Dell Hell

7 Comments
by on December 2, 2007  •  Permalink
Posted in Brands, Business, Consumers, Marketing, Marketing 2.0
Tagged , , , ,

As you may know, Dell computers can only be purchased via the web or phone. Combined with their made-to-order computers, Dell has made a lot of money with this cost-saving process of remote sales. In addition to creating reliable products, a company like this must have competent customer service and sales representatives. Sadly, that’s not [...]

Posted by Lee on December 2, 2007

http://www.ericgfriedman.com/2007/12/02/my-own-dell-hell/

Google Alerts & Feedburner’s RSS

8 Comments
by on August 1, 2007  •  Permalink
Posted in Advertising, Brands, Business, Internet, Marketing, Marketing 2.0, Marketing and Advertising Network, Marketing.fm, RSS, Technology

From a marketing perspective, I think RSS will ultimately replace email marketing and other forms of “elected” customer communication. For example, instead of receiving emails from your favorite brands and stores on a monthly or weekly cycle, RSS marketing will allow customers to receive updates only when there is relevant news such as a sale [...]

Posted by Lee on August 1, 2007

http://www.ericgfriedman.com/2007/08/01/google-alerts-feedburners-rss/

Branded Fireworks: Macy’s Fourth of July in NYC

1 Comment
by on July 5, 2007  •  Permalink
Posted in blogs, Brands, Business, Marketing, Marketing.fm, Out of Home

Thank you Macy’s for another great year of Fireworks! If I get a chance, I’ll buy something at your store some time soon… By the way, Picassa is amazing. [tags] macy’s fireworks, fourth of july, 4th of july, new york city, nyc, marketin.fm, branded fireworks [/tags]

Posted by Lee on July 5, 2007

http://www.ericgfriedman.com/2007/07/05/branded-fireworks-macys-fourth-of-july-in-nyc/

7-Elevens Converted to Kwik-E Marts for Simpsons Movie

6 Comments
by on July 4, 2007  •  Permalink
Posted in Advertise Different, Brands, Business, Consumers, Marketing, Marketing 2.0, Marketing.fm, Out of Home

To promote the upcoming Simpsons movie, select 7-Elevens will be disguised as Kwik-E Marts in New York, LA, and San Francisco. I love this idea. Fans of the Simpsons are likely to appreciate the creativity and brilliance in this unconventional marketing idea. Moreover, those who are unfamiliar with the inside joke will inevitably seek an [...]

Posted by Lee on July 4, 2007

http://www.ericgfriedman.com/2007/07/04/7-elevens-converted-to-kwik-e-marts-for-simpsons-movie/

Eco-Friendly Branding Poll – PLEASE VOTE!

2 Comments
by on June 21, 2007  •  Permalink
Posted in blogs, Brands, Business, Consumers, Marketing, Marketing Blogs, Marketing.fm, Polls

A Fortune 500 company wants to re-brand an environmentally-friendly, less-expensive-than-the-industry-standard product using the made-up adjective “environomic” to convey this idea. Their marketing is strictly B2B and will mostly take place in industry magazines and at trade shows. Please let us know what you think: [tags] environomic, eco-friendly, environmental, branding, taglines, polls, marketing.fm, marketing [/tags]

Posted by Lee on June 21, 2007

http://www.ericgfriedman.com/2007/06/21/eco-friendly-branding-poll-please-vote/

Really Simple Ideas For RSS

7 Comments
by on June 18, 2007  •  Permalink
Posted in Ad Networks, blogs, Brands, Business, Consumers, Internet

RSS is here to stay (well, at least Google thinks so as evidenced by the purchase of Feedburner). I’m guessing that Google will do a lot for RSS – the integration of feeds on one’s personal Google homepage has already caused the use of RSS to grow exponentially. Most importantly, the marketing potential for RSS [...]

Posted by Lee on June 18, 2007

http://www.ericgfriedman.com/2007/06/18/really-simple-ideas-for-rss/

JetBlue Remains A Superior Brand

No Comments
by on June 6, 2007  •  Permalink
Posted in Brands, Business, Marketing, Marketing.fm

I flew up to Burlington, VT last Friday evening to attend a college re-union. After promptly boarding the plane, our flight was delayed for three and a half hours on the runway! The flight to Burlington is only 35 minutes but for some reason, all of JFK was shut down. The packed plane was completely [...]

Posted by Lee on June 6, 2007

http://www.ericgfriedman.com/2007/06/06/jetblue-is-still-a-superior-brand/

Microsoft’s Purchase of aQuantive Raises Ethical Questions

4 Comments
by on May 18, 2007  •  Permalink
Posted in Ad Networks, Advertising, blogs, Brands, Business, Consumers, Interactive Advertising, Marketing, Marketing Blogs, Marketing.fm, Technology

Last week we discussed the ethical implications of WPP’s acquisition of 24/7 Real Media. Can a marketing services holding company maintain it’s integrity if it has interest in both the buy AND sell side of a media buy? Brands contract media agencies to represent their best interest right? Microsoft’s purchase of aQuantive raises similar questions: [...]

Posted by Lee on May 18, 2007

http://www.ericgfriedman.com/2007/05/18/microsofts-purchase-of-aquantive-raises-ethical-questions/

WPP: Marketing Cannibalization?

1 Comment
by on May 11, 2007  •  Permalink
Posted in Acquisitions, Ad Networks, Advertising, Advertising Agency, blogs, Brands, Business, Interactive Advertising, Internet, Marketing, Marketing Blogs, Marketing.fm

Sir Martin Sorrell has a keen eye for acquisition (both hostile and friendly) when it comes to the marketing services industry. In the last year, Sorrell has taken an interest in online media & technology companies such as Wild Tanget, JumpTap, Video Egg, and most recently: 24/7 Real Media. WPP’s strategy is remarkably different from [...]

Posted by Marketing.fm on May 11, 2007

http://www.ericgfriedman.com/2007/05/11/wpp-marketing-cannibalization/

Marketing.fm Podcast Interview With Kevin Roberts: Winning The Consumer Revolution

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by on April 20, 2007  •  Permalink
Posted in Advertising, Advertising Agency, blogs, Books, Brands, Business, Consumers, Marketing, Marketing 2.0, Marketing Podcasts, Marketing.fm, Podcast, Technology

Welcome back to another Marketing Podcast at Marketing.fm In the latest Marketing.fm podcast, we had the pleasure of speaking with Kevin Roberts, CEO of Worldwide Saatchi & Saatchi Ideas Company. Marketing Podcast Download this episode (right click and save) Show Notes: Kevin’s Story: 30 years of brand marketing at Mary Quant, P&G, Gillette, Pepsico and [...]

Posted by Marketing.fm on April 20, 2007

http://www.ericgfriedman.com/2007/04/20/marketingfm-podcast-interview-with-kevin-roberts-winning-the-consumer-revolution/

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