All posts in category Brands

Social Network URLs – the future of advertising?

16 Comments
by on February 23, 2010  •  Permalink
Posted in Advertise Different, Brands, Technology

I have been watching a lot of the Olympics and loving it. One thing I have noticed as I watch in real time is a growing trend of brands using social network URLs instead of their own. Below are examples from Uniball and Toyota. I remember seeing another for an upcoming movie but I forgot [...]

Posted by Eric Friedman on February 23, 2010

http://www.ericgfriedman.com/2010/02/23/social-network-urls-the-future-of-advertising/

Talk to your customers – and let them talk to each other

18 Comments
by on September 24, 2009  •  Permalink
Posted in Brands, Marketing 2.0, Marketing.fm, Word Of Mouth
Tagged , ,

Last week my friend Spencer Fry from Carbonmade showed me a cool activity he participates in about once a month. His company sends out a message to its users inviting them into a Drop.io chatroom to discuss Carbonmade which is an online design portfolio company, and talk to the founders. More importantly, users get a [...]

Posted by Eric Friedman on September 24, 2009

http://www.ericgfriedman.com/2009/09/24/talk-to-your-customers-and-let-them-talk-to-each-other/

Working towards the Triple Play (the last mile problem)

9 Comments
by on July 20, 2009  •  Permalink
Posted in Advertising, Advertising Agency, Analytics, Brands, Business, Marketing, Marketing.fm, Predictions, Search, Technology
Tagged , , , , , ,

Image by LonelyBob via Flickr It seems to me that more and more companies are working towards what the cable and phone companies are calling the triple play package. This is where you get phone, Internet, and TV service all from one provider all with one bill, hopefully lowering the overall price and making things [...]

Posted by Eric Friedman on July 20, 2009

http://www.ericgfriedman.com/2009/07/20/working-towards-the-triple-play-the-last-mile-problem/

Chase (or the decline of customer service)

32 Comments
by on October 27, 2008  •  Permalink
Posted in Brands, Consumers, Marketing, Technology

Tonight I canceled my Chase credit card. I have been a member for about a decade. I canceled my account because of a terrible experience I had with customer service. My isssue; I have been using online bill pay for years to pay my Chase card. This month I used the same online bill pay [...]

Posted by Eric Friedman on October 27, 2008

http://www.ericgfriedman.com/2008/10/27/chase-or-the-decline-of-customer-service/

Domino City – Sony Bravia Ad

No Comments
by on October 21, 2008  •  Permalink
Posted in Advertising, Brands, Business, Marketing
Tagged

Sony has come out with another colorful Bravia ad embedded below which I just found via ExitCreative As you may remember I have liked the previous Sony Bravia ads and posted both of them here.

Posted by Eric Friedman on October 21, 2008

http://www.ericgfriedman.com/2008/10/21/domino-city-sony-bravia-ad/

Web 2.0 World Map

No Comments
by on June 24, 2008  •  Permalink
Posted in Brands, Marketing.fm, Social Media, Software, Technology
Tagged ,

The folks over at AppAppeal.com have put together a very cool web 2.0 world map showing off the logos of web companies to make a world mosaic. AppAppeal looks at and reviews web apps and does comparisons between them. For a quick example see the Bookmarking section. They spell out the details with short and [...]

Posted by Eric Friedman on June 24, 2008

http://www.ericgfriedman.com/2008/06/24/web-20-world-map/

Best & Worst Airlines: Follow-Up

3 Comments
by on May 10, 2008  •  Permalink
Posted in Advertising, Brands, Business, Consumers, Internet, Marketing, Marketing.fm, PR, Public Relations, Technology
Tagged , , , ,

As a follow-up to my recent post on the “Best & Worst Airlines: 2008,” I wanted to provide an update on my rant about American Airlines. After canceling a day of meetings due to an inconvenient delay, I was told by American Airlines customer service that I could mail a letter to their claims department [...]

Posted by Lee on May 10, 2008

http://www.ericgfriedman.com/2008/05/10/best-worst-airlines-follow-up/

The Best & The Worst Airlines 2008

813 Comments
by on March 26, 2008  •  Permalink
Posted in Brands, Business, Consumers, Interactive Advertising, Internet, Marketing.fm
Tagged , , , , , , , , ,

I’ve been travelling a fair amount lately and I’m beginning to get a little too familiar with the different airlines, airports and even gates. I am now starting to base my travel decisions on which airport and airline has the fastest and most comfortable security and boarding process. Most Comfortable Experience Delta at La Guardia [...]

Posted by Lee on March 26, 2008

http://www.ericgfriedman.com/2008/03/26/the-best-the-worst-airlines-2008/

A Slight Problem With Ad Exchanges… (warning NSFW)

9 Comments
by on March 23, 2008  •  Permalink
Posted in Ad Networks, Advertising, Advertising Agency, Brands, Interactive Advertising, Marketing.fm
Tagged , , , , , , , ,

The idea of Ad Exchanges (Right Media, DoubleClick Exchange, etc.) makes a lot of sense – especially for smaller players who manage display media in-house or independently from an agency. Lately, it seems that several agencies (and Yahoo) have been experimenting with Right Media to get ahead in the CPA view-through game. For example, if [...]

Posted by Lee on March 23, 2008

http://www.ericgfriedman.com/2008/03/23/a-slight-problem-with-ad-exchanges/

WSJ: Best & Worst Ads of 2007

No Comments
by on December 28, 2007  •  Permalink
Posted in Advertising, Brands, Business, Marketing

The Wall Street Journal has an interesting article today listing the top 5 best and 5 worst ads of the year. Log-in may be required but check it out if you can! [tags] wall street journal, wsj, 2007 ads, marketing.fm [/tags]

Posted by Lee on December 28, 2007

http://www.ericgfriedman.com/2007/12/28/wsj-best-worst-ads-of-2007/

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