All posts in category Acquisitions

Buy a machine or buy the parts (creating vs. acquiring)

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by on November 8, 2011  •  Permalink
Posted in Acquisitions, Eric Friedman, Technology

Last week I read a great post by Bryce Roberts of OATV called A Perfect Storm for Acqihires. In it, he details the current state of the union for big companies and small ones looking to build out portions of their expertise through acquiring entire companies, and adding/folding them into the larger entity and  concludes: [...]

Posted by Eric Friedman on November 8, 2011

http://www.ericgfriedman.com/2011/11/08/buy-a-machine-or-buy-the-parts-creating-vs-acquiring/

Comcast to Acquire Plaxo

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by on May 20, 2008  •  Permalink
Posted in Acquisitions, Business, Internet, Marketing.fm, Social Media, Social Networking

It was announced today that Plaxo will be acquired by Comcast – or at least they have entered into an agreement for this to happen. An important piece of the announcement that grabbed my attention: Plaxo and Comcast have been working together for the past year on a number of initiatives. Plaxo is providing the [...]

Posted by Eric Friedman on May 20, 2008

http://www.ericgfriedman.com/2008/05/20/comcast-to-acquire-plaxo/

Yahoo Acquires Blue Lithium

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by on September 5, 2007  •  Permalink
Posted in Acquisitions, Marketing.fm

Marketing.fm‘s own Lee Jones predicted on August 8th that Yahoo was looking to acquire Blue Lithium, and it has now happened. The deal, for approximatley $300 million in cash, comes at a time where the behavioral target market is heating up. From the Yahoo official blog: Yahoo! just entered an agreement to acquire BlueLithium, one [...]

Posted by Eric Friedman on September 5, 2007

http://www.ericgfriedman.com/2007/09/05/yahoo-acquires-blue-lithium/

WPP: Marketing Cannibalization?

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by on May 11, 2007  •  Permalink
Posted in Acquisitions, Ad Networks, Advertising, Advertising Agency, blogs, Brands, Business, Interactive Advertising, Internet, Marketing, Marketing Blogs, Marketing.fm

Sir Martin Sorrell has a keen eye for acquisition (both hostile and friendly) when it comes to the marketing services industry. In the last year, Sorrell has taken an interest in online media & technology companies such as Wild Tanget, JumpTap, Video Egg, and most recently: 24/7 Real Media. WPP’s strategy is remarkably different from [...]

Posted by Marketing.fm on May 11, 2007

http://www.ericgfriedman.com/2007/05/11/wpp-marketing-cannibalization/

Google Acquires Tonic Systems – Announces Presentation Software

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by on April 17, 2007  •  Permalink
Posted in Acquisitions, Advertising, Marketing, Marketing.fm, Search

Google announced today that they have acquired Tonic Systems in an effort to strengthen their Google Docs & Spreadsheets offering with a new feature – presentations. This is the latest in a string of acquisitions that are ramping up Google’s office suite. They now have a word processor, worksheet program, and now a presentation program. [...]

Posted by Eric Friedman on April 17, 2007

http://www.ericgfriedman.com/2007/04/17/google-acquires-tonic-systems-announces-presentation-software/