Although I have never done a review at Marketing.fm, I wanted to start sharing great books, websites, and other products and services I come across that I feel would benefit interactive marketers – so here goes: I recently finished reading Guy Kawasaki’s The Art of the Start. It was one of the best entrepreneurship books [...]
All posts in category Books
Review: The Art of the Start by Guy Kawasaki
Posted by Eric Friedman on June 26, 2006
http://www.ericgfriedman.com/2006/06/26/review-the-art-of-the-start-by-guy-kawasaki/
Executives Do Not Understand Blogs…
According to a recent eMarketer article, it seems that executives do not understand the impact of blogs or the blogosphere. Here is some disturbing news…snip: Blogs have a long way to go before becoming widely accepted corporate marketing tools. According to the survey even though 12% of senior executives say their companies have taken legal [...]
Posted by Eric Friedman on June 7, 2006
http://www.ericgfriedman.com/2006/06/07/executives-do-not-understand-blogs/
The Long Tail
Chris Anderson’s book The Long Tail finally has a cover! This is a book I plan on reading, and would like to share with you here. I have been an avid follower of The Long Tail Blog for some time, and would recommend it to any marketer or entrepreneur. [tags] Chris Anderson, The Long tail, [...]
Posted by Eric Friedman on April 20, 2006
http://www.ericgfriedman.com/2006/04/20/the-long-tail/
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Eric Friedman is Director of Business Development at foursquare in NYC.
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