Last week we discussed the ethical implications of WPP’s acquisition of 24/7 Real Media. Can a marketing services holding company maintain it’s integrity if it has interest in both the buy AND sell side of a media buy? Brands contract media agencies to represent their best interest right? Microsoft’s purchase of aQuantive raises similar questions: [...]
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Mobile Friendly Websites: 5/9 Update
Below is an updated list of some great websites designed specifically for your blackberry, pda, or mobile phone web browser: 5/9 Update: MLB.com: It can sometimes be difficult to get the scores of your favorite team while on the go. Major League Baseball has a fantastic new WAP site designed for mobile browsing. Fans can [...]
Posted by Lee on May 9, 2007
http://www.ericgfriedman.com/2007/05/09/mobile-friendly-websites-59-update/
John Wanamaker’s Advertising Quote
John Wanamaker famously remarked: Half of the money I spend on advertising is wasted; the trouble is, I don’t know which half. Not too long ago, we ran this poll on Marketing.fm – do you think the Wanamaker quote should be revised with the advent of CPA, CPC, improved tracking & measurement in the interactive [...]
Posted by Lee on April 26, 2007
http://www.ericgfriedman.com/2007/04/26/john-wanamakers-advertising-quote/
Marketing.fm Podcast Interview With Kevin Roberts: Winning The Consumer Revolution
Welcome back to another Marketing Podcast at Marketing.fm In the latest Marketing.fm podcast, we had the pleasure of speaking with Kevin Roberts, CEO of Worldwide Saatchi & Saatchi Ideas Company. Marketing Podcast Download this episode (right click and save) Show Notes: Kevin’s Story: 30 years of brand marketing at Mary Quant, P&G, Gillette, Pepsico and [...]
Posted by Marketing.fm on April 20, 2007
http://www.ericgfriedman.com/2007/04/20/marketingfm-podcast-interview-with-kevin-roberts-winning-the-consumer-revolution/
Marketing.FM Links Round-Up: 4/11/07
Welcome back to another Marketing.fm Marketing links roundup. We find interesting marketing and advertising articles around the web and around the blogosphere and share them with you to catch up on anything missed and hopefully share some interesting information. Enjoy! Five Ways to Do Better In a Phone Interview: I recently started reading Penelope Trunk’s [...]
Posted by Lee on April 11, 2007
http://www.ericgfriedman.com/2007/04/11/marketingfm-links-round-up-41107/
Kaiser Insight Blog
A friend of mine recently put me on to Kaiserinsight.com, a blog for the Kaiser Associates consulting group. They’ve got some great insight on brand strategy, the changing consumer, and other important trends. It’s a well written blog and I highly recommend it. [tags] marketing blogs, kaiser insight, kaiser associates, marketing.fm, insight, advice, brands, consumers, [...]
Posted by Lee on April 11, 2007
http://www.ericgfriedman.com/2007/04/11/kaiser-insight-blog/
3/27/07 Youth Marketing Conference Morning Agenda
Eric and I will be reporting on the following presentations tomorrow at the Youth Marketing Conference
Posted by Lee on March 27, 2007
http://www.ericgfriedman.com/2007/03/27/327-youth-marketing-conference-morning-agenda/
Youth Marketing Conference: 3/26 Agenda
Youth Marketing Conference Coverage: 3/26 Agenda
Posted by Lee on March 25, 2007
http://www.ericgfriedman.com/2007/03/25/youth-marketing-conference-326-agenda/
MyBlogLog Marketing.fm Community
I joined MyBlogLog well before the Yahoo Acquisition and I think it has been a given a great community outside of our actual Marketing site. A blog is all about its readers and this has given some transparency into who is reading this blog, commenting, and sharing links and messages. I think any blog can [...]
Posted by Eric Friedman on March 17, 2007
http://www.ericgfriedman.com/2007/03/17/mybloglog-marketingfm-community/
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Eric Friedman is Director of Business Development at foursquare in NYC.
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