Image by Getty Images via Daylife Last year Amazon bought Zappos and many feared the change. Tony Hsieh, the CEO of Zappos, sent around a note to employees explaining the transaction, what would change, and what would not. Since that time Zappos has been commended on its execution of customer service at a level that [...]
All posts in category Word Of Mouth
Zappos and the continued power of customer service
Posted by Eric Friedman on March 12, 2010
http://www.ericgfriedman.com/2010/03/12/zappos-and-the-continued-power-of-customer-service/
Talk to your customers – and let them talk to each other
Last week my friend Spencer Fry from Carbonmade showed me a cool activity he participates in about once a month. His company sends out a message to its users inviting them into a Drop.io chatroom to discuss Carbonmade which is an online design portfolio company, and talk to the founders. More importantly, users get a [...]
Posted by Eric Friedman on September 24, 2009
http://www.ericgfriedman.com/2009/09/24/talk-to-your-customers-and-let-them-talk-to-each-other/
Not enough to go around
If you do something well people will take notice. If you do something great, consistently, will will talk about it. That should be the ultimate goal of any company that is trying to formulate a plan for marketing their product or service. But what happens when there is scarcity of your product or service? This [...]
Posted by Eric Friedman on May 20, 2008
http://www.ericgfriedman.com/2008/05/20/not-enough-to-go-around/
Is your product word of mouth ready?
A lot of people begin conversations with their friends with “I am on the market for _____ ” and it got me thinking about word of mouth marketing. I personally am on the market for an HDTV and looking at all the options. (Opinions are welcomed but more on that later.) This phrase got me [...]
Posted by Eric Friedman on December 28, 2007
http://www.ericgfriedman.com/2007/12/28/is-your-product-word-of-mouth-ready/
About
Eric Friedman is Director of Business Development at foursquare in NYC.
You should follow me on Twitter
Follow me on foursquare!
Get in touch!
Subcribe!