All posts in category Interactive Advertising

A Slight Problem With Ad Exchanges… (warning NSFW)

9 Comments
by on March 23, 2008  •  Permalink
Posted in Ad Networks, Advertising, Advertising Agency, Brands, Interactive Advertising, Marketing.fm
Tagged , , , , , , , ,

The idea of Ad Exchanges (Right Media, DoubleClick Exchange, etc.) makes a lot of sense – especially for smaller players who manage display media in-house or independently from an agency. Lately, it seems that several agencies (and Yahoo) have been experimenting with Right Media to get ahead in the CPA view-through game. For example, if [...]

Posted by Lee on March 23, 2008

http://www.ericgfriedman.com/2008/03/23/a-slight-problem-with-ad-exchanges/

AdWeek: Interview with Doug Checkeris

2 Comments
by on November 7, 2007  •  Permalink
Posted in Advertising Agency, Interactive Advertising, Interviews

AdWeek has a great interview with the new CEO of MediaCom. (Disclosure: I used to work at MediaCom) A few distinct quotes caught my attention in the interview: Were you surprised when MediaCom offered you the top U.S. job? I was. It wasn’t something I had planned on or saw coming, but it didn’t take [...]

Posted by Eric Friedman on November 7, 2007

http://www.ericgfriedman.com/2007/11/07/adweek-interview-with-doug-checkeris/

Marketing.fm Facebook App

3 Comments
by on October 20, 2007  •  Permalink
Posted in Cross Channel Marketing, Interactive Advertising, Marketing 2.0, Marketing.fm, Social Media, Social Media Marketing, Social Networking

I recently setup and developed a marketing.fm facebook application which is available here. With some serious help from widgetbox and their create your own facebook application maker it was easy to setup. It is simply another publication of this blogs feed in a cool flash widget. Hat tip to David Berkowitz and Charlie O’Donnell for [...]

Posted by Eric Friedman on October 20, 2007

http://www.ericgfriedman.com/2007/10/20/marketingfm-facebook-app/

Microsoft should buy Bebo

3 Comments
by on August 22, 2007  •  Permalink
Posted in Interactive Advertising, Marketing 2.0, Marketing.fm, Social Media, Social Networking

Microsoft should purchase Bebo. After reading a recent article that they already seem to be getting along, Microsoft is now the messenger behind Bebo messaging, I think they should go forth and purchase the entire social networking site. We interviewed Bebo back in May 2007 for our Marketing Podcast which ads more detail to their [...]

Posted by Eric Friedman on August 22, 2007

http://www.ericgfriedman.com/2007/08/22/microsoft-should-buy-bebo/

Yahoo! & Blue Lithium: Another Acquisition?

8 Comments
by on August 8, 2007  •  Permalink
Posted in Ad Networks, Advertising, Business, Interactive Advertising, Marketing 2.0, Marketing and Advertising Network, Marketing.fm

I heard a recent rumor that Yahoo! may buy 3rd tier ad network Blue Lithium (maybe even as soon as five days from now). Has anyone else heard this? Jerry Yang must have caught the acquisition bug. [tags] yahoo, blue lithium, acquisitions, marketing, interactive advertising, ad networks, marketing.fm [/tags]

Posted by Lee on August 8, 2007

http://www.ericgfriedman.com/2007/08/08/yahoo-blue-lithium-another-acquisition/

Microsoft’s Purchase of aQuantive Raises Ethical Questions

4 Comments
by on May 18, 2007  •  Permalink
Posted in Ad Networks, Advertising, blogs, Brands, Business, Consumers, Interactive Advertising, Marketing, Marketing Blogs, Marketing.fm, Technology

Last week we discussed the ethical implications of WPP’s acquisition of 24/7 Real Media. Can a marketing services holding company maintain it’s integrity if it has interest in both the buy AND sell side of a media buy? Brands contract media agencies to represent their best interest right? Microsoft’s purchase of aQuantive raises similar questions: [...]

Posted by Lee on May 18, 2007

http://www.ericgfriedman.com/2007/05/18/microsofts-purchase-of-aquantive-raises-ethical-questions/

WPP: Marketing Cannibalization?

1 Comment
by on May 11, 2007  •  Permalink
Posted in Acquisitions, Ad Networks, Advertising, Advertising Agency, blogs, Brands, Business, Interactive Advertising, Internet, Marketing, Marketing Blogs, Marketing.fm

Sir Martin Sorrell has a keen eye for acquisition (both hostile and friendly) when it comes to the marketing services industry. In the last year, Sorrell has taken an interest in online media & technology companies such as Wild Tanget, JumpTap, Video Egg, and most recently: 24/7 Real Media. WPP’s strategy is remarkably different from [...]

Posted by Marketing.fm on May 11, 2007

http://www.ericgfriedman.com/2007/05/11/wpp-marketing-cannibalization/

New Google Definitions?

4 Comments
by on May 1, 2007  •  Permalink
Posted in Ad Networks, Interactive Advertising, Marketing.fm

While doing some searches for a recent Marketing.fm article on Joost I came across a feature I have never seen before in Google: this is the typical definition format I am used to seeing: Has anyone else seen this change? If not it is a clear step in the evolution of smart search results that [...]

Posted by Eric Friedman on May 1, 2007

http://www.ericgfriedman.com/2007/05/01/new-google-definitions/

Joost – A Closer Look

12 Comments
by on May 1, 2007  •  Permalink
Posted in Interactive Advertising, Marketing 2.0, Marketing.fm, Television

I have been using the beta version of Joost more and more lately. A recent post from the Advertising Lab got me thinking about Joost again. Recently Adam covered his experience with Joost on Marketing.fm. The improvements that have been made are only matched by the increased content I am finding throughout. The recent addition [...]

Posted by Eric Friedman on May 1, 2007

http://www.ericgfriedman.com/2007/05/01/joost-a-closer-look/

John Wanamaker’s Advertising Quote

2 Comments
by on April 26, 2007  •  Permalink
Posted in Advertising, blogs, Business, Consumers, Interactive Advertising, Internet, Marketing, Marketing 2.0, Marketing Blogs, Marketing.fm, Search Marketing, Technology

John Wanamaker famously remarked: Half of the money I spend on advertising is wasted; the trouble is, I don’t know which half. Not too long ago, we ran this poll on Marketing.fm – do you think the Wanamaker quote should be revised with the advent of CPA, CPC, improved tracking & measurement in the interactive [...]

Posted by Lee on April 26, 2007

http://www.ericgfriedman.com/2007/04/26/john-wanamakers-advertising-quote/

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