All posts in category Interactive Advertising

Retargeting? Yes please.

17 Comments
by on July 19, 2010  •  Permalink
Posted in Advertising, Interactive Advertising, Marketing, Technology
Tagged

While browsing the web today I was hit by a banner ad powered by Criteo for Zappos.  They are using my previous browsing history to target Zappos products I may be interested in.  This technology, called retargeting, has been around for a while but I have never been presented with a link at the bottom [...]

Posted by Eric Friedman on July 19, 2010

http://www.ericgfriedman.com/2010/07/19/retargeting-yes-please/

Sentiment Analysis

9 Comments
by on September 3, 2009  •  Permalink
Posted in Interactive Advertising, Marketing, Marketing 2.0, Social Media
Tagged , , , ,

Understanding when your company or brand is being talked about is important. Understanding whether or not your company or brand is being talked about positively or negatively may be more important. In the last few years the research behind sentiment analysis has ranged from thumbs upthumbs down and emoticon faces to more advanced methods. A [...]

Posted by Eric Friedman on September 3, 2009

http://www.ericgfriedman.com/2009/09/03/sentiment-analysis/

Outreach, PR firms, and Blogging

8 Comments
by on August 27, 2009  •  Permalink
Posted in Interactive Advertising
Tagged , ,

Image by Getty Images via Daylife Since starting this blog I have been getting an increasing amount of PR firms pitching various products, promotions, companies, and more. My information is easy enough to obtain, or you can even fill out a form and I like being this reachable. Lately it seems that the quality of [...]

Posted by Eric Friedman on August 27, 2009

http://www.ericgfriedman.com/2009/08/27/outreach-pr-firms-and-blogging/

Relevancy in advertising (not cookies or behavior)

No Comments
by on March 25, 2009  •  Permalink
Posted in Advertising, Interactive Advertising, Internet, Search Marketing
Tagged , , ,

Image via CrunchBase Most people think that a cookie is a delicious treat – not a file on your computer that tracks where you have been, what you are doing, and other attributes about you. Behavior is what you do – not something quantified in a profile. That is why with the recent announcement by [...]

Posted by Eric Friedman on March 25, 2009

http://www.ericgfriedman.com/2009/03/25/relevancy-in-advertising-not-cookies-or-behavior/

AdWords AdBuilder – Build your own Google Display Ads

3 Comments
by on October 18, 2008  •  Permalink
Posted in Advertising, Advertising Dollars, Interactive Advertising, Marketing.fm

Google has unveiled the ability to build your own display ads in the AdWords system. You can make calls to action, custom images, and custom text – controlling the entire ad as you build it to your specifications. Similar to the interface used for the search marketing products, the new display AdWords area will customize [...]

Posted by Eric Friedman on October 18, 2008

http://www.ericgfriedman.com/2008/10/18/adwords-adbuilder-build-your-own-google-display-ads/

Web 2.0 Expo Week

1 Comment
by on September 16, 2008  •  Permalink
Posted in blogs, Conferences, Interactive Advertising, Marketing, Marketing 101, Marketing 2.0, Marketing.fm, Search Marketing, Technology, Television, Viral Marketing, VOIP

Image via Wikipedia This is certainly a busy week in the NY tech scene with many events happening. I am using Gary’s Guide to help sort out interesting events this week for the Web 2.0 Conference as well as the many other events in NYC that are happening. My Agenda: Looking forward to a number [...]

Posted by Eric Friedman on September 16, 2008

http://www.ericgfriedman.com/2008/09/16/web-20-expo-week/

Interview: Ted West – SES 2008 San Jose

4 Comments
by on August 18, 2008  •  Permalink
Posted in Interactive Advertising, Interviews, Marketing.fm, SES 2008: San Jose

In my ongoing coverage of SES San Jose I present another interview with Ted West, CEO of Looksmart. Ted is speaking at this years event – more information can be found here. 1. Can you tell me about your background and a little bit about LookSmart? LookSmart is a pay-per-click (PPC) advertising technology company that [...]

Posted by Eric Friedman on August 18, 2008

http://www.ericgfriedman.com/2008/08/18/interview-ted-west-looksmart/

Interview: Erik Qualman – SES 2008 San Jose Q&A

14 Comments
by on July 25, 2008  •  Permalink
Posted in Conferences, Interactive Advertising, Interviews, Marketing, Marketing 2.0, Search Marketing, SES 2008: San Jose, Social Media, Viral Marketing

EriK Qualman is a Search Engine Watch Expert and the Global VP of Online Marketing for EF Education. He will be speaking on the upcoming panel at Search Engine Strategies 2008: San Jose on the Social Media Track Social Media Marketing: What is it and What is it Good For? More information about this session [...]

Posted by Eric Friedman on July 25, 2008

http://www.ericgfriedman.com/2008/07/25/interview-erik-qualman/

Google Ad Planner

12 Comments
by on June 24, 2008  •  Permalink
Posted in Advertising, Interactive Advertising, Marketing.fm, Technology
Tagged , ,

Image via WikipediaGoogle announced their Ad Planner tool today which was an anticipated move and one that many people are looking to checkout soon. It looks to have some very interesting features that I know many traditional and interactive media planners would like to get their hands on. Like many other next generation media products, [...]

Posted by Eric Friedman on June 24, 2008

http://www.ericgfriedman.com/2008/06/24/google-ad-planner/

The Best & The Worst Airlines 2008

813 Comments
by on March 26, 2008  •  Permalink
Posted in Brands, Business, Consumers, Interactive Advertising, Internet, Marketing.fm
Tagged , , , , , , , , ,

I’ve been travelling a fair amount lately and I’m beginning to get a little too familiar with the different airlines, airports and even gates. I am now starting to base my travel decisions on which airport and airline has the fastest and most comfortable security and boarding process. Most Comfortable Experience Delta at La Guardia [...]

Posted by Lee on March 26, 2008

http://www.ericgfriedman.com/2008/03/26/the-best-the-worst-airlines-2008/

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