The Right Formula for In Game Advertising According to the IAB the right formula for in game advertising is: I + (E + E) – I = E Factor Or rather: Information + (Entertainment + Engagement) – Intrusiveness = Effectiveness I have a slight addition to this equation: Authenticity I believe the equation should be: [...]
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The Right Formula For In Game Advertising.
Posted by Eric Friedman on March 30, 2007
http://www.ericgfriedman.com/2007/03/30/the-right-formula-for-in-game-advertising-2/
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