All posts in category Advertising Agency

Bob Iger: Dissappointed in Advertising Creative

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by on March 12, 2007  •  Permalink
Posted in Advertising, Advertising Agency, Brands, Business, Interactive Advertising, Internet, Marketing 2.0, Marketing Blogs, Mobile, Technology, Viral Marketing

In a recent AdAge interview, Bob Iger commented: The advertising industry is behind where it needs to be in tailoring messaging to these new platforms. There are great opportunities, but we may have to show them the way a little bit more. I’d say I’m a little disappointed with where things stand today because there’s [...]

Posted by Lee on March 12, 2007

http://www.ericgfriedman.com/2007/03/12/bob-iger-dissappointed-in-advertising-creative/

Ad Tech SF: The State of The Agency

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by on March 6, 2007  •  Permalink
Posted in Advertising, Advertising Agency, Conferences, Interactive Advertising, Marketing 2.0, Marketing Podcast

This Ad Tech SF Panel looks great. I’m fascinated with the changing agency landscape and I wish I could be there: Thursday, April 26, 4:00pm – 5:00pm The State of the Agency Advertising agencies face a unique challenge in an era of digitized media, despite the fact that they still influence nearly 60% of online [...]

Posted by Lee on March 6, 2007

http://www.ericgfriedman.com/2007/03/06/ad-tech-sf-the-state-of-the-agency/

Marketing.fm Turns 1 Year Old

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by on March 3, 2007  •  Permalink
Posted in Advertise Different, Advertising, Advertising Agency, blogs, Books, Brands, Business, Conferences, Consumers, funny, Globalization, Interactive Advertising, Internet, Links Roundup, Marketing, Marketing 101, Marketing 2.0, Marketing 2.0 101, Marketing and Advertising Network, Marketing Blogs, Marketing Links, Marketing Podcast, Marketing Podcasts, Marketing.fm, memes, Mobile, Movies, New Markets, Out of Home, Podcast, Podcasts, Polls, Print, Radio, Research Different, Reviews, RSS, Search, Self-Marketing 2.0, Social Networking, Software, Technology, Television, Video, Viral, Viral Marketing, VOIP
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Its official – we have been blogging for 1 year! It all started with a first blog post called Joining the conversation on March 3rd 2006 and we havnt looked back since. (first post here) Our initial message is still true today and hopefully we have fulfilled our promise to cover the latest and greatest [...]

Posted by Eric Friedman on March 3, 2007

http://www.ericgfriedman.com/2007/03/03/marketingfm-turns-1-year-old/

The Future of Advertising Agencies

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by on February 28, 2007  •  Permalink
Posted in Advertising, Advertising Agency, Brands, Interactive Advertising, Internet, Marketing, Marketing 2.0, Marketing Blogs, Marketing.fm, Technology

Today, agencies must deliver technology–in addition to creative–expertise, and many traditional agencies struggle to adapt. – Peter Kim, Forrester Research Analyst, via MediaPost What will the future hold for advertising agencies? Well, we’re beginning to see some trends unfold: Marketers are questioning the current and future relevance of traditional media & advertising shops. Will large [...]

Posted by Lee on February 28, 2007

http://www.ericgfriedman.com/2007/02/28/the-future-of-advertising-agencies/

MediaPost Headline: Ad Execs Surprised By Rate of Change

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by on February 9, 2007  •  Permalink
Posted in Advertising, Advertising Agency, Interactive Advertising, Marketing, Marketing Blogs, Marketing.fm, Technology

MediaPost’s Editor in Chief Joe Mandese recently wrote an article titled, “Ad Execs Surprised By Rate Of Change, Had No Second Sight For ‘Second Life.’” Quite frankly, I’m not surprised. Unfortunately, many agencies are experiencing a “can’t teach an old dog new tricks” dilemma when it comes to adapting to new media and change. Unfortunately, [...]

Posted by Lee on February 9, 2007

http://www.ericgfriedman.com/2007/02/09/mediapost-headline-ad-execs-surprised-by-rate-of-change/

Marketing.fm Links Round-Up: 1/12/07

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by on January 12, 2007  •  Permalink
Posted in Advertising, Advertising Agency, blogs, Brands, Business, Consumers, Interactive Advertising, Internet, Marketing, Marketing 2.0, Marketing.fm, Out of Home

Welcome back to the Marketing.fm Marketing Links Roundup where we show you some great marketing links and blogs from around the blogosphere. Green Advertising – Here is a recent NYTimes article about eco-friendly advertising campaigns & agencies. I love the idea of companies with environmentally conscious products, policies, and advertising. I think it’s a great [...]

Posted by Lee on January 12, 2007

http://www.ericgfriedman.com/2007/01/12/links-round-up-112-07/

Advertise Different: The Super Proposal

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by on January 10, 2007  •  Permalink
Posted in Advertise Different, Advertising, Advertising Agency, Brands, Business, Interactive Advertising, Internet, Marketing 2.0, Marketing.fm

Normally I do not write about an advertisement that hasn’t happened yet, but this one is truly unique. A gentleman who wishes to remain anonymous is looking to propose to his girlfriend during a superbowl ad with the help of a “super” sponsorship during what will hopefully be his super proposal. This is the latest [...]

Posted by Eric Friedman on January 10, 2007

http://www.ericgfriedman.com/2007/01/10/advertise-different-the-super-proposal/

Bill Gates, Media Soothesayer

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by on January 9, 2007  •  Permalink
Posted in Advertising Agency, Brands, Business, Conferences, Consumers, Marketing, Marketing Blogs, Marketing.fm, Technology

Bill Gates gave the keynote address at CES 2007 yesterday. Aside from a Windows Vista demo, I thought this observations on the future of media was especially important: Young people spend more time with their Windows PC than watching TV I believe it. [tags] bill gates, ces, keynote, marketing, marketing.fm, marketing blogs [/tags]

Posted by Lee on January 9, 2007

http://www.ericgfriedman.com/2007/01/09/bill-gates-media-soothesayer/

The Truth in Advertising Videos

4 Comments
by on January 6, 2007  •  Permalink
Posted in Advertising, Advertising Agency, funny, Marketing, Marketing.fm

This is one of the funniest videos I have seen entitled “The Truth in Ad Sales” followed by “Truth in Advertising” (feed readers please click through for the embedded videos) Thanks to Rob for sending this our way. Some previous funny videos that made the rounds on the web awhile back include Part I & [...]

Posted by Eric Friedman on January 6, 2007

http://www.ericgfriedman.com/2007/01/06/the-truth-in-advertising-videos/

CMO’s Wake-Up Call To Traditional Ad Agencies

4 Comments
by on January 5, 2007  •  Permalink
Posted in Advertising, Advertising Agency, Brands, Interactive Advertising, Marketing, Marketing 2.0, Marketing Blogs, Marketing.fm, Technology

According to a recent Sapient study, CMO’s are beginning to lose faith in traditional advertising agencies: Just over half (52%) of Chief Marketing Officers (CMOs) believe that traditional, large advertising agencies are ill-suited to meet online marketing needs, according to a study of senior marketing executives conducted by Evalueserve and released today by Sapient. Similarly, [...]

Posted by Lee on January 5, 2007

http://www.ericgfriedman.com/2007/01/05/cmos-wake-up-call-to-traditional-ad-agencies/

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