Ralph Lauren has added a cool feature to a few different stores around the world. You can now use a touch panel system located on the store window to browse the goods. Checkout this picture of the system in use in the NY store from CNET. From the CNET Article: Until Sept. 10, visitors to [...]
All posts in category Advertise Different
Advertise Different: Ralph Lauren Interactive Window Shopping
Posted by Eric Friedman on August 27, 2007
http://www.ericgfriedman.com/2007/08/27/advertise-different-ralph-lauren-interactive-window-shopping/
7-Elevens Converted to Kwik-E Marts for Simpsons Movie
To promote the upcoming Simpsons movie, select 7-Elevens will be disguised as Kwik-E Marts in New York, LA, and San Francisco. I love this idea. Fans of the Simpsons are likely to appreciate the creativity and brilliance in this unconventional marketing idea. Moreover, those who are unfamiliar with the inside joke will inevitably seek an [...]
Posted by Lee on July 4, 2007
http://www.ericgfriedman.com/2007/07/04/7-elevens-converted-to-kwik-e-marts-for-simpsons-movie/
Advertise Different: Mountain Dew and Microsoft Xbox 360 and Halo 3
Today’s Advertise Different post is about the upcoming Mountain Dew promotion to hype the upcoming Xbox game Halo 3. (As a gamer I am excited for this game to drop, and may even have to buy an Xbox because of Halo 3 coming out.) On the marketing side of things I think this is a [...]
Posted by Eric Friedman on April 19, 2007
http://www.ericgfriedman.com/2007/04/19/advertise-different-mountain-dew-and-microsoft-xbox-360-and-halo-3/
Advertise Different: Jeep
I recently came across a great ad in Backpacker Magazine by Jeep. The ad is a two page spread that includes a full two page insert of stickers that you are supposed to peel off and place within the woods scene provided. I must say that I am not a “typical” reader of backpacker magazine [...]
Posted by Eric Friedman on April 13, 2007
http://www.ericgfriedman.com/2007/04/13/advertise-different-jeep/
Green Marketing: Dell
As “going green” becomes the coolest fad (read: socially responsible thing to do) more and more companies are starting to act. Dell recently launched their Plant a tree for me program in association with The Conservation Fund and carbonfund.org. For this reason I am covering the Dell initiative as well as introducing a new topic [...]
Posted by Eric Friedman on March 23, 2007
http://www.ericgfriedman.com/2007/03/23/green-marketing-dell/
HBO TV Online
Nearly all of the major television networks now offer access to digital video content via the web or iTunes. There is no doubt that online promotion to tv shows has become an essential ingredient to entertainment marketing. For example, NBC’s ratings for the Office improved significantly with the advent of episodes on iTunes, and clips [...]
Posted by Lee on March 13, 2007
http://www.ericgfriedman.com/2007/03/13/hbo-tv-online/
Marketing 2.0 Advertise Different: ING Direct
ING gave away free gas during rush hour on December 21st 2006 from 6:30am to 9:30am. This was all part of a promotional campaign to show people how to save money while giving people free gas. This of course is all part of the ING Direct marketing campaigns that occur all over the country. Some [...]
Posted by Eric Friedman on February 16, 2007
http://www.ericgfriedman.com/2007/02/16/marketing-20-advertise-different-ing-direct/
Marketing 2.0: Interactive :30 Spots From ABC
I was watching Grey’s Anatomy on ABC.com last night. All shows are free with only 3 commercial breaks throughout the duration. Last week’s episode was sponsored by Sears. In addition to the company logo at the top of the page, all of the commercial breaks were for Sears products. I was intrigued by their message: [...]
Posted by Lee on January 22, 2007
http://www.ericgfriedman.com/2007/01/22/marketing-20-interactive-30-spots-from-abc/
Advertise Different: The Super Proposal
Normally I do not write about an advertisement that hasn’t happened yet, but this one is truly unique. A gentleman who wishes to remain anonymous is looking to propose to his girlfriend during a superbowl ad with the help of a “super” sponsorship during what will hopefully be his super proposal. This is the latest [...]
Posted by Eric Friedman on January 10, 2007
http://www.ericgfriedman.com/2007/01/10/advertise-different-the-super-proposal/
About
Eric Friedman is Director of Business Development at foursquare in NYC.
You should follow me on Twitter
Follow me on foursquare!
Get in touch!
Subcribe!