I have been watching a lot of the Olympics and loving it. One thing I have noticed as I watch in real time is a growing trend of brands using social network URLs instead of their own. Below are examples from Uniball and Toyota. I remember seeing another for an upcoming movie but I forgot [...]
All posts in category Advertise Different
Social Network URLs – the future of advertising?
Posted by Eric Friedman on February 23, 2010
http://www.ericgfriedman.com/2010/02/23/social-network-urls-the-future-of-advertising/
Madison Avenue Blues Video
You have probably seen my thoughts on the upfront here before but this video is an amazing parody of everything wrong with the traditional advertising business today – enjoy.
Posted by Eric Friedman on June 8, 2009
http://www.ericgfriedman.com/2009/06/08/madison-avenue-blues-video/
Behavior, naming, and the Streets of Tomorrow
Image via Wikipedia I have been thinking about naming conventions for products and services lately and how user behavior should influence these decisions. As more services, products, people, and ideas come online – search engines try to help users find this data by surfacing these web pages after someone queries the engine. As you go [...]
Posted by Eric Friedman on April 27, 2009
http://www.ericgfriedman.com/2009/04/27/behavior-naming-and-the-streets-of-tomorrow/
Penny Pranks – Office Max ad campaign
I am not sure why but I find this new ad campaign by Office Max to be pretty funny. They sent a guy around NYC to try to pay for things in pennies. I think what is funnier is some of the NY reactions to this payment type. Low budget, but effective. Shows you that [...]
Posted by Eric Friedman on July 27, 2008
http://www.ericgfriedman.com/2008/07/27/penny-pranks-office-max-ad-campaign/
Advertise Different: BMW
I have not revisited the advertise different section in awhile and wanted to bring to your attention the recent BMW Graffiti campaign that asks users “what drives you?” Overall; great job, great execution, and lots of reach on the blogosphere. What reminded me of this ad was a recent post over at Venture Chronicles showing [...]
Posted by Eric Friedman on April 8, 2008
http://www.ericgfriedman.com/2008/04/08/advertise-different-bmw/
Advertise Different: Air Guitars
I recently found out about the promotion for 96.3 Rock Radio. As part of my ongoing look at companies advertising different this one really caught my attention. Source
Posted by Eric Friedman on January 6, 2008
http://www.ericgfriedman.com/2008/01/06/advertise-different-air-guitars/
Asics Subway Ad via CBS Outdoors
During my daily commute I go through the Union Square 14st MTA subway station. I have noticed over the past few weeks a new installment similar to some things I have seen in movie theaters. Broadcasting onto one of the subway walls in a high traffic area that connects all the trains in that station [...]
Posted by Eric Friedman on October 25, 2007
http://www.ericgfriedman.com/2007/10/25/asics-subway-ad-via-cbs-outdoors/
About
Eric Friedman is Director of Business Development at foursquare in NYC.
You should follow me on Twitter
Follow me on foursquare!
Get in touch!
Subcribe!