The idea of Ad Exchanges (Right Media, DoubleClick Exchange, etc.) makes a lot of sense – especially for smaller players who manage display media in-house or independently from an agency. Lately, it seems that several agencies (and Yahoo) have been experimenting with Right Media to get ahead in the CPA view-through game. For example, if [...]
All posts in category Ad Networks
A Slight Problem With Ad Exchanges… (warning NSFW)
Posted by Lee on March 23, 2008
http://www.ericgfriedman.com/2008/03/23/a-slight-problem-with-ad-exchanges/
What is your Internet Strategy?
I hear this question get asked a lot at various shows, groups, and in work environments. I used to hear this question asked when I worked at a large ad agency myself. These days I am working in the world of search engine marketing, so by the time a client reaches me, they are already [...]
Posted by Eric Friedman on March 5, 2008
http://www.ericgfriedman.com/2008/03/05/what-is-your-internet-strategy/
Yahoo! & Blue Lithium: Another Acquisition?
I heard a recent rumor that Yahoo! may buy 3rd tier ad network Blue Lithium (maybe even as soon as five days from now). Has anyone else heard this? Jerry Yang must have caught the acquisition bug. [tags] yahoo, blue lithium, acquisitions, marketing, interactive advertising, ad networks, marketing.fm [/tags]
Posted by Lee on August 8, 2007
http://www.ericgfriedman.com/2007/08/08/yahoo-blue-lithium-another-acquisition/
Social Networking Platforms
As the social networking platforms continue to evolve, more third party developers are jumping on board to develop applications. As TechCrunch puts it: This can make your head spin a bit – Facebook is now widely considered a platform, and now Super Wall is a platform on top of a platform. It’s a good thing [...]
Posted by Eric Friedman on July 28, 2007
http://www.ericgfriedman.com/2007/07/28/social-networking-platforms/
Really Simple Ideas For RSS
RSS is here to stay (well, at least Google thinks so as evidenced by the purchase of Feedburner). I’m guessing that Google will do a lot for RSS – the integration of feeds on one’s personal Google homepage has already caused the use of RSS to grow exponentially. Most importantly, the marketing potential for RSS [...]
Posted by Lee on June 18, 2007
http://www.ericgfriedman.com/2007/06/18/really-simple-ideas-for-rss/
Microsoft’s Purchase of aQuantive Raises Ethical Questions
Posted in Ad Networks, Advertising, blogs, Brands, Business, Consumers, Interactive Advertising, Marketing, Marketing Blogs, Marketing.fm, Technology
Last week we discussed the ethical implications of WPP’s acquisition of 24/7 Real Media. Can a marketing services holding company maintain it’s integrity if it has interest in both the buy AND sell side of a media buy? Brands contract media agencies to represent their best interest right? Microsoft’s purchase of aQuantive raises similar questions: [...]
Posted by Lee on May 18, 2007
http://www.ericgfriedman.com/2007/05/18/microsofts-purchase-of-aquantive-raises-ethical-questions/
Marketing and Advertising Network Roundup
Posted in Ad Networks, Marketing.fm
I have not done a roundup of the amazing writers that are all part of the Marketing and Advertising network in awhile and wanted to share some of the great content with our readers. Have Blog, Will Mortify For Cheese » Coolz0r – Marketing Thoughts Google Market Search Share Up to 65.3% » Virtual Marketing [...]
Posted by Eric Friedman on May 11, 2007
http://www.ericgfriedman.com/2007/05/11/marketing-and-advertising-network-roundup-050907-2/
WPP: Marketing Cannibalization?
Sir Martin Sorrell has a keen eye for acquisition (both hostile and friendly) when it comes to the marketing services industry. In the last year, Sorrell has taken an interest in online media & technology companies such as Wild Tanget, JumpTap, Video Egg, and most recently: 24/7 Real Media. WPP’s strategy is remarkably different from [...]
Posted by Marketing.fm on May 11, 2007
http://www.ericgfriedman.com/2007/05/11/wpp-marketing-cannibalization/
New Google Definitions?
While doing some searches for a recent Marketing.fm article on Joost I came across a feature I have never seen before in Google: this is the typical definition format I am used to seeing: Has anyone else seen this change? If not it is a clear step in the evolution of smart search results that [...]
Posted by Eric Friedman on May 1, 2007
http://www.ericgfriedman.com/2007/05/01/new-google-definitions/
Yahoo & PayPal Integrate For Search Marketing
Yahoo announced a partnership today with PayPal to integrate the shopping system into their search ads. A sample is below: From Yahoo’s new PayPal site: With the Yahoo! PayPal Checkout Program, a blue shopping cart icon appears next to your ad in Yahoo! search results. This can help your ad stand out, and let customers [...]
Posted by Eric Friedman on April 18, 2007
http://www.ericgfriedman.com/2007/04/18/yahoo-paypal-integrate-for-search-marketing/
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Eric Friedman is Director of Sales and Revenue Operations at foursquare in NYC.
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