Last week everyone shared things online through things such as the Facebook “like” button. Starting last Thursday, everyone is now going to start streaming them with a new opt in functionality of all “verbs” on the new Facebook. Facebook held their F8 experience last week and according to MG Siegler, changed the game. I called [...]
All posts in category Advertising
Stream vs. Share (the new Facebook)
Posted by Eric Friedman on September 26, 2011
http://www.ericgfriedman.com/2011/09/26/stream-vs-share-the-new-facebook/
Google AdSense ads to start showing +1 button
Google recently announced that they will be including the +1 button into AdSense ads. You can read more in the post, but this has significant impact for advertisers who can now get a ton of social data combined with their campaigns. From their email to AdSense customers We previously launched the +1 button on Google [...]
Posted by Eric Friedman on September 22, 2011
http://www.ericgfriedman.com/2011/09/22/google-adsense-ads-to-start-showing-1-button/
Retargeting? Yes please.
While browsing the web today I was hit by a banner ad powered by Criteo for Zappos. They are using my previous browsing history to target Zappos products I may be interested in. This technology, called retargeting, has been around for a while but I have never been presented with a link at the bottom [...]
Posted by Eric Friedman on July 19, 2010
http://www.ericgfriedman.com/2010/07/19/retargeting-yes-please/
Zappos and the continued power of customer service
Image by Getty Images via Daylife Last year Amazon bought Zappos and many feared the change. Tony Hsieh, the CEO of Zappos, sent around a note to employees explaining the transaction, what would change, and what would not. Since that time Zappos has been commended on its execution of customer service at a level that [...]
Posted by Eric Friedman on March 12, 2010
http://www.ericgfriedman.com/2010/03/12/zappos-and-the-continued-power-of-customer-service/
Social Network URLs – the future of advertising?
I have been watching a lot of the Olympics and loving it. One thing I have noticed as I watch in real time is a growing trend of brands using social network URLs instead of their own. Below are examples from Uniball and Toyota. I remember seeing another for an upcoming movie but I forgot [...]
Posted by Eric Friedman on February 23, 2010
http://www.ericgfriedman.com/2010/02/23/social-network-urls-the-future-of-advertising/
CNN NewsPulse and the future of content
CNN relaunched this week with a complete redesign. Along with having some smart advertising introduce the new layout, integrated well with the IAB standard units, they highlighted another section at the top of their navigation: CNN NewsPulse This dashboard approach combines a few items you have probably seen elsewhere on content sites. You have probably [...]
Posted by Eric Friedman on October 28, 2009
http://www.ericgfriedman.com/2009/10/28/cnn-newspulse-and-the-future-of-content/
Talk to your customers – and let them talk to each other
Last week my friend Spencer Fry from Carbonmade showed me a cool activity he participates in about once a month. His company sends out a message to its users inviting them into a Drop.io chatroom to discuss Carbonmade which is an online design portfolio company, and talk to the founders. More importantly, users get a [...]
Posted by Eric Friedman on September 24, 2009
http://www.ericgfriedman.com/2009/09/24/talk-to-your-customers-and-let-them-talk-to-each-other/
What Publishers Could Do (Condé Nast)
I hear management consultants McKinsey & Company are going into Condé Nast to try help the current situation. Image courtesy of ShutterStock I am not sure there is any particular strategy for current employees to do things differently but below are my thoughts on what Condé or other publishers should do TODAY without any delay. [...]
Posted by Eric Friedman on July 27, 2009
http://www.ericgfriedman.com/2009/07/27/what-publishers-could-do-conde-nast/
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