There is a reason why DoubleClick has become the dominant player in online display advertising: there is a growing demand for accurate, unbiased, third party media measurement. Whenever billions of dollars change hands in a buy/sell marketplace, there will inevitably be the demand for accurate, independent metrics and auditing. For example, in television, Nielsen ratings [...]
All posts in category Ad Networks
DoubleClick Acquisition: The Need For Third Party Advertising Measurement
Posted in Ad Networks, Advertising, Advertising Agency, Business, Consumers, Marketing, Marketing 2.0, Marketing.fm
Posted by Lee on April 16, 2007
http://www.ericgfriedman.com/2007/04/16/doubleclick-acquisition-the-need-for-third-party-advertising-measurement/
Google AdSense Access Down
I just tried to login to Google AdSense (04/14/07 @ 1:45PM EST) and the site appears to be down, at least from the US. Here is the site I received instead: Here is the URL for the page: http://www.google.com/errors/asfe/system_down.html The logo in the corner of the page is not even loading…I wonder if this has [...]
Posted by Eric Friedman on April 14, 2007
http://www.ericgfriedman.com/2007/04/14/google-adsense-access-down/
The “Dish” on Google TV
It appears that Google is in talks with the Dish network to begin selling advertising to their customers. We have been tracking the Google Television for awhile, and I recently wrote about how the remnant inventory Google may have across their video ad inventory could rival the size of the current network television audience. This [...]
Posted by Eric Friedman on March 19, 2007
http://www.ericgfriedman.com/2007/03/19/the-dish-on-google-tv/
Google: Bigger than the networks?
Google is working on what I believe to be the future of television and video. A recent announcement in the NYTimes about the content deals that Google put together got me thinking about their ad network inventory. What if Google used this inventory to start displaying unique and exclusive video content? Similar to how they [...]
Posted by Eric Friedman on March 2, 2007
http://www.ericgfriedman.com/2007/03/02/google-bigger-than-the-networks/
Google to buy Adscape Media
It has now been confirmed that Google has agreed to buy the in game advertising company Adscape. Microsoft acquired Massive last year which seemed to heat up the in game advertising marketing. This only presents another medium of monetization for game developers and advertisers. I see this space growing as more MMORPG’s are developed and [...]
Posted by Eric Friedman on February 16, 2007
http://www.ericgfriedman.com/2007/02/16/google-to-buy-adscape-media/
Newspapers to jointly sell advertising
The WSJ is reporting that some of the major newspaper companies are joining forces to sell advertising to attract larger clients. This does not seem like a positive day in the newspaper world. snip: Gannett Co., McClatchy Co. and Tribune Co. are planning to offer advertisers one-stop shopping for display ads on Internet sites. The [...]
Posted by Eric Friedman on January 11, 2007
http://www.ericgfriedman.com/2007/01/11/newspapers-to-jointly-sell-advertising/
MyBlogLog Branded Communities
MyBlogLog rolled out a new feature called branded communities where they display the features of the regular MyBlogLog community over the design and feel of the community site you are joining. I am not sure what the details are as the landing page for creating your own community is sparse. I noticed this after clicking [...]
Posted by Eric Friedman on December 12, 2006
http://www.ericgfriedman.com/2006/12/12/mybloglog-branded-communities/
Advertise Different: Doing it yourself
So recently I read about ESPN’s decision to manage their own ad inventory and drop Yahoo’s ad service. I think this is a great example of a company that is advertising different. I also think this is a very big deal. Why? Because it shows that ESPN found a way to better monetize their own [...]
Posted by Eric Friedman on September 8, 2006
http://www.ericgfriedman.com/2006/09/08/advertise-different-doing-it-yourself/
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Eric Friedman is Director of Business Development at foursquare in NYC.
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