As written up quite well by Ed Kohler over at technology evangelist I think the biggest difference between online and offline advertising is encapsulated in the last difference listed in the table: Ongoing Revenue. While print advertising involves selling squares on paper, online advertising collects revenue generated by ad impressions, clicks, or sales generated by [...]
All posts in category Print
Difference between online and print
Posted by Eric Friedman on April 22, 2006
http://www.ericgfriedman.com/2006/04/22/difference-between-online-and-print/
The Long Tail
Chris Anderson’s book The Long Tail finally has a cover! This is a book I plan on reading, and would like to share with you here. I have been an avid follower of The Long Tail Blog for some time, and would recommend it to any marketer or entrepreneur. [tags] Chris Anderson, The Long tail, [...]
Posted by Eric Friedman on April 20, 2006
http://www.ericgfriedman.com/2006/04/20/the-long-tail/
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Eric Friedman is Director of Business Development at foursquare in NYC.
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