If you have ever seen the movie Minority Report then you have seen the future of customized advertising. In the movie the stars are seen running through crowded shopping and mall areas in which their retina’s are scanned identifying them then displaying completely customized ads including their names and tastes. Although a futuristic pipe dream, [...]
All posts in category Out of Home
Advertise Different: RFID Advertising – coming to a town near you
Posted by Eric Friedman on December 28, 2006
http://www.ericgfriedman.com/2006/12/28/advertise-different-rfid-advertising-coming-to-a-town-near-you/
Advertising On The Net: US Open Style
I attended the US open last Thursday night with some friends and we had the privilege of watching Andre Agassi win over Marcos Bagdatis. In between games and during the forced television commercial breaks, my friend Rob and I took notice of the sponsors around the court. Some of the most noticable were: Chase, IBM, [...]
Posted by Lee on September 3, 2006
http://www.ericgfriedman.com/2006/09/03/advertising-on-the-net-us-open-style/
Advertise Different: Socket Advertising
Originally seen here Socket Advertising appears to be the “buzz” in some airports around the world. Chase appears to have taken one of the first opportunities of such a feature and for good reason. Business travels are becoming more savvy and are constantly looking to plug in at airports and other travel terminals around the [...]
Posted by Eric Friedman on July 5, 2006
http://www.ericgfriedman.com/2006/07/05/advertise-different-socket-advertising/
Advertise Different: Passout Marketing
I recently came across a new company, Passout Marketing, that I thought was a great idea. Basically marketers are given the opportunity to advertise on the hand of a bar patron by stamping thus actually “branding” a consumer with an ink stamp. This works twofold for the person and the venue: 1. It allows for [...]
Posted by Eric Friedman on July 2, 2006
http://www.ericgfriedman.com/2006/07/02/advertise-different-passout-marketing/
Would you invest in the “Upfront” today?
In an effort to stress the importance of change and the relevance of how VIDEO (no longer just TV) is being consumed I am going to present you (my potential investors) with a business plan that is currently in place within the advertising television buying community, and ask if you would please invest. [begin cynical [...]
Posted by Eric Friedman on April 24, 2006
http://www.ericgfriedman.com/2006/04/24/would-you-invest-in-the-upfront-today/
Online ads continue to gain share of budgets
Its seems incredibly obvious that online and interactive spending will out perform other mediums in the coming years – but the reports and analysis have to come out anyways. I suppose without these in depth reports there would be no numeric evidence to support budget changes when some marketing visionary needs to put together a [...]
Posted by Eric Friedman on April 20, 2006
http://www.ericgfriedman.com/2006/04/20/online-ads-continue-to-gain-share-of-budgets/
AdAge Mobile Edition
Advertising Age has an amazing Mobile Edition for use on any handheld or mobile device. AdAge Mobile After doing some quick research it seems to be powered by Unified Mobile. Nice work. [tags] AdAge, marketing.fm, mobile advertising news, unified mobile, advertising age [/tags]
Posted by Eric Friedman on April 19, 2006
http://www.ericgfriedman.com/2006/04/19/adage-mobile-edition/
mobile test – posting from a BlackBerry
In an effort to try out the latest mobile trends and the mobile features of wordpress, this post is being written from a BlackBerry.So far so good, but for any in depth writing I will stick to a computer. Full review when I return.
Posted by Eric Friedman on April 12, 2006
http://www.ericgfriedman.com/2006/04/12/mobile-test-posting-from-a-blackberry/
The aggregator of aggregators is my advertisers friend?
I recently discovered www.postlets.com (beta) which appears to be the ultimate aggregator of all agregators. Bottom line: enter your data once – see it everywhere. Heres the current lineup of places your data (listing) is included in: craigslist.com, backpage.com, base.google.com, livedeal.com, oodle.com, trulia.com, propsmart.com Essentially this is a FREE classifieds listing service that allows you [...]
Posted by Eric Friedman on April 10, 2006
http://www.ericgfriedman.com/2006/04/10/the-aggreggator-of-aggregators-is-my-advertisers-friend/
Google Earth to get Discovery Channel content
The Discovery Channel and Google are teaming up to include archived content in video channels inside Google Earth. The application will begin showing globe icons which will prompt the user to play video associated with the area they are currently viewing. According to the WP it will look something like this in the coming weeks: [...]
Posted by Eric Friedman on April 7, 2006
http://www.ericgfriedman.com/2006/04/07/google-earth-to-get-discovery-channel-content/
About
Eric Friedman is Director of Business Development at foursquare in NYC.
You should follow me on Twitter
Follow me on foursquare!
Get in touch!
Subcribe!