All posts in category Advertising Dollars

AdWords AdBuilder – Build your own Google Display Ads

3 Comments
by on October 18, 2008  •  Permalink
Posted in Advertising, Advertising Dollars, Interactive Advertising, Marketing.fm

Google has unveiled the ability to build your own display ads in the AdWords system. You can make calls to action, custom images, and custom text – controlling the entire ad as you build it to your specifications. Similar to the interface used for the search marketing products, the new display AdWords area will customize [...]

Posted by Eric Friedman on October 18, 2008

http://www.ericgfriedman.com/2008/10/18/adwords-adbuilder-build-your-own-google-display-ads/

Pass on the savings – advertising on pizza boxes

16 Comments
by on October 17, 2008  •  Permalink
Posted in Advertising, Advertising Dollars, Marketing.fm
Tagged ,

Home Depot is now advertising on pizza boxes in NYC. Where are the savings for the customer? I bet that they are not only paying for the boxes but also paying a CPM (PPM?) for the boxes sold or total used. Definitely an interesting thing to see and I wonder where else this is happening.

Posted by Eric Friedman on October 17, 2008

http://www.ericgfriedman.com/2008/10/17/pass-on-the-savings-advertising-on-pizza-boxes/

Online Advertising – Boon or Bust?

8 Comments
by on October 4, 2008  •  Permalink
Posted in Advertising, Advertising Dollars, Business, Consumers, Internet, Marketing, Predictions, Technology
Tagged , , ,

What is going to happen to online advertising in 2009? It is a question on many peoples minds as many business prepare for an unprecedented time in the economy. Some are predicting a nuclear winter for online advertising while others are hoping things will continue to grow. There is no doubt that online advertising provides [...]

Posted by Eric Friedman on October 4, 2008

http://www.ericgfriedman.com/2008/10/04/online-advertising-boon-or-bust/

What is your Internet Strategy?

14 Comments
by on March 5, 2008  •  Permalink
Posted in Ad Networks, Advertise Different, Advertising, Advertising Agency, Advertising Dollars
Tagged , ,

I hear this question get asked a lot at various shows, groups, and in work environments. I used to hear this question asked when I worked at a large ad agency myself. These days I am working in the world of search engine marketing, so by the time a client reaches me, they are already [...]

Posted by Eric Friedman on March 5, 2008

http://www.ericgfriedman.com/2008/03/05/what-is-your-internet-strategy/

Where are the online ad dollars going?

1 Comment
by on February 24, 2008  •  Permalink
Posted in Advertising Dollars, Social Media, Social Networking

photo credit: LiveU4 According to Avenue A/Razorfish they are going to search, entertainment and social networking sites. During 2007, total online ad spending through Avenue A/Razorfish was $735 million, up 36 percent from the year before, and the number of Web sites that ads were placed on doubled to more than 1,800, according to the [...]

Posted by Eric Friedman on February 24, 2008

http://www.ericgfriedman.com/2008/02/24/where-are-the-online-ad-dollars-going/