7-Elevens Converted to Kwik-E Marts for Simpsons Movie

6 Comments
by on July 4, 2007  •  Permalink
Posted in Advertise Different, Brands, Business, Consumers, Marketing, Marketing 2.0, Marketing.fm, Out of Home

To promote the upcoming Simpsons movie, select 7-Elevens will be disguised as Kwik-E Marts in New York, LA, and San Francisco. I love this idea. Fans of the Simpsons are likely to appreciate the creativity and brilliance in this unconventional marketing idea. Moreover, those who are unfamiliar with the inside joke will inevitably seek an [...]

Posted by Lee on July 4, 2007

http://www.ericgfriedman.com/2007/07/04/7-elevens-converted-to-kwik-e-marts-for-simpsons-movie/

Eco-Friendly Branding Poll – PLEASE VOTE!

2 Comments
by on June 21, 2007  •  Permalink
Posted in blogs, Brands, Business, Consumers, Marketing, Marketing Blogs, Marketing.fm, Polls

A Fortune 500 company wants to re-brand an environmentally-friendly, less-expensive-than-the-industry-standard product using the made-up adjective “environomic” to convey this idea. Their marketing is strictly B2B and will mostly take place in industry magazines and at trade shows. Please let us know what you think: [tags] environomic, eco-friendly, environmental, branding, taglines, polls, marketing.fm, marketing [/tags]

Posted by Lee on June 21, 2007

http://www.ericgfriedman.com/2007/06/21/eco-friendly-branding-poll-please-vote/

Really Simple Ideas For RSS

7 Comments
by on June 18, 2007  •  Permalink
Posted in Ad Networks, blogs, Brands, Business, Consumers, Internet

RSS is here to stay (well, at least Google thinks so as evidenced by the purchase of Feedburner). I’m guessing that Google will do a lot for RSS – the integration of feeds on one’s personal Google homepage has already caused the use of RSS to grow exponentially. Most importantly, the marketing potential for RSS [...]

Posted by Lee on June 18, 2007

http://www.ericgfriedman.com/2007/06/18/really-simple-ideas-for-rss/

JetBlue Remains A Superior Brand

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by on June 6, 2007  •  Permalink
Posted in Brands, Business, Marketing, Marketing.fm

I flew up to Burlington, VT last Friday evening to attend a college re-union. After promptly boarding the plane, our flight was delayed for three and a half hours on the runway! The flight to Burlington is only 35 minutes but for some reason, all of JFK was shut down. The packed plane was completely [...]

Posted by Lee on June 6, 2007

http://www.ericgfriedman.com/2007/06/06/jetblue-is-still-a-superior-brand/

Marketing.fm Podcast Interview With Penelope Trunk: The Brazen Careerist

5 Comments
by on May 29, 2007  •  Permalink
Posted in blogs, Books, Business, Interviews, Marketing Blogs, Marketing.fm, Podcasts, Self-Marketing 2.0

Welcome back to another Marketing Podcast at Marketing.fm In the latest Marketing.fm podcast, we had the pleasure of speaking with Penelope Trunk, columnist for the Boston Globe, Yahoo Finance and author of the new book The Brazen Careerist: The New Rules For Success . Download this episode (right click and save) Show Notes: Introduction: Penelope’s [...]

Posted by Lee on May 29, 2007

http://www.ericgfriedman.com/2007/05/29/marketingfm-podcast-interview-with-penelope-trunk-the-brazen-careerist/

Microsoft’s Purchase of aQuantive Raises Ethical Questions

4 Comments
by on May 18, 2007  •  Permalink
Posted in Ad Networks, Advertising, blogs, Brands, Business, Consumers, Interactive Advertising, Marketing, Marketing Blogs, Marketing.fm, Technology

Last week we discussed the ethical implications of WPP’s acquisition of 24/7 Real Media. Can a marketing services holding company maintain it’s integrity if it has interest in both the buy AND sell side of a media buy? Brands contract media agencies to represent their best interest right? Microsoft’s purchase of aQuantive raises similar questions: [...]

Posted by Lee on May 18, 2007

http://www.ericgfriedman.com/2007/05/18/microsofts-purchase-of-aquantive-raises-ethical-questions/

Self-Marketing 2.0 Part 3: Networking Through Linked-In

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by on May 17, 2007  •  Permalink
Posted in Business, Internet, Marketing 2.0, Marketing Blogs, Marketing Links, Marketing.fm, memes, Self-Marketing 2.0, Social Networking, Technology

In our last Self-Marketing-themed post, we took a look at how the web has revolutionized job search and how one can optimize his or her resume through keywords and personal SEO. Today I would like to discuss the career benefits of social networking and blogging. Linked-In and Career-Focused Social Networking Linked-In is a career-focused social [...]

Posted by Lee on May 17, 2007

http://www.ericgfriedman.com/2007/05/17/self-marketing-20-part-3-networking-through-linked-in/

Self-Marketing 2.0 Part 2: Blogs

3 Comments
by on May 16, 2007  •  Permalink
Posted in Internet, Interviews, Marketing, Marketing 2.0, Marketing.fm, Self-Marketing 2.0, Technology

Blogs: The New Resume? While some people have referred to blogs as “the new resume,” I would argue that blogs have become the new personal reference. For example, if a job candidate has a blog, you should check it out! At the very least, it will let you know very quickly how he or she [...]

Posted by Lee on May 16, 2007

http://www.ericgfriedman.com/2007/05/16/self-marketing-20-part-2-blogs/

Mobile Friendly Websites: 5/9 Update

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by on May 9, 2007  •  Permalink
Posted in blogs, Internet, Marketing 2.0, Mobile, Software, Technology

Below is an updated list of some great websites designed specifically for your blackberry, pda, or mobile phone web browser: 5/9 Update: MLB.com: It can sometimes be difficult to get the scores of your favorite team while on the go. Major League Baseball has a fantastic new WAP site designed for mobile browsing. Fans can [...]

Posted by Lee on May 9, 2007

http://www.ericgfriedman.com/2007/05/09/mobile-friendly-websites-59-update/

John Wanamaker’s Advertising Quote

2 Comments
by on April 26, 2007  •  Permalink
Posted in Advertising, blogs, Business, Consumers, Interactive Advertising, Internet, Marketing, Marketing 2.0, Marketing Blogs, Marketing.fm, Search Marketing, Technology

John Wanamaker famously remarked: Half of the money I spend on advertising is wasted; the trouble is, I don’t know which half. Not too long ago, we ran this poll on Marketing.fm – do you think the Wanamaker quote should be revised with the advent of CPA, CPC, improved tracking & measurement in the interactive [...]

Posted by Lee on April 26, 2007

http://www.ericgfriedman.com/2007/04/26/john-wanamakers-advertising-quote/

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