This blog is written by Eric Friedman.

Eric is currently Head of Expa Labs at Expa.

Eric runs Expa Labs where founders can get an up to $500K investment from Expa to build, scale, and grow their company.  Leading the program is a great hybrid of skills; discovering/conducting diligence on companies and investing followed by the program itself working with companies for 6 months to grow. Previous Eric was the first BD hire at Foursquare, and later first person on the sales team focussing on building the team and generating revenue.  He developed and scaled the monetization platform known at Pinpoint, building an in house ad tech trading platform. Building the sales and revenue engine inside the company was exhilarating and shifted the focus from the consumer side to a scaling enterprise. Eric was formerly at Union Square Ventures, a venture capital firm focussed on early technology companies.  He also spent three years prior to that at Reprise Media, a search agency startup that was acquired by IPG in 2007.  His first job out of college was at Grey Advertising working at Mediacom and Beyond Interactive with clients within both divisions.  Eric has combined his entrepreneurial interests and experience in product management, finance, marketing, and account management in his work.  Eric has a BBA from George Washington University.

I use this blog as a platform for my own views, not that of my employer, and to get feedback on ideas, think about projects and learn new things.

You can email me at ericfriedman @

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I invite you to checkout my first post: Joining the conversation