Talking Brands

I was reminded last night while watching the Super Bowl that more brands are talking.  They are not only speaking directly to people on Twitter and Facebook, but also to each other.  All were trying to capture real time moments in their prose, hoping to capture mindshare.

Hashtags also were essential in messages, and there are some great scorecards of how brands did here and here.

This was definitely not always the case and even remarkable when it occured – back in 2008 Boxee was talking to Pandora

Here is a updated snippet of what happened

I love that brands of all sizes are given an equal platform on Twitter to communicate.  Obviously customer service has become a central use case for Twitter, but it affords anyone with access the ability to communicate.

These platforms allow the smallest startups to build trust, evangelize their products, and hopefully build something valuable over the long term.  I don’t know of a case where a brand has invested in this type of customer community building and it has not been helpful.   Sure there are gaffs and folks that don’t get it, but once its happening correctly its invaluable to the company or service.

There are many ways to communicate with brands you love, and take action with brands you have issue with.  I think this type of communication is great and whether or not the brand has a small personality or millions of followers.  Being able to actively speak to your customers when they are not on your site, in your store, or using your software – but at a moment where they need you is critical.


  • maryann

    With the common lifetime course increasing steadily there exists a growing give attention to maintaining any youthful physical appearance. The schedule for a lot of this focus can be your body’s epidermis. Skin could be the largest organ on your own body and also requires significant care.
    A qualified health coach is normally more certified and better thought to be a professional inside the health and fitness industry.
    In line with the Center regarding Disease Handle (CDC), tooth decay is probably the most frequent chronic infectious conditions among You. S. youngsters. This can be a preventable medical condition that commences early.

  • maryann

    Knowing that of a financial advisor does is a superb start with a healthy, professional relationship along with your planner. On this brief write-up, we examine what any planner can do to assist you achieve the financial targets.
    If you might be thinking do-it-yourself, than you should be thinking cork floor. Learn exactly why cork floors needs to be next on your own list once you upgrade your property.
    When developing a new residence, adding by using an extension and even just a straightforward remodel inside your home, always consider your neighborhood environment to increase the efficiency of each aspect of one’s project.

  • maryann

    A property improvement venture could really benefit an individual, the property owner, and other household simply by increasing the grade of everyday dwelling; and permits recoup about what was put in at second-hand.
    Before an individual tackle any do-it-yourself project, you should look on the design factors involved so that you can determine which approach to take along with your project.
    Anyone trying to sell their property in forex trading is possibly nervous about how precisely long it does take. Here certainly are a few ideas to be sure your residence sells ahead of the house across the street.

  • maryann

    In the particular recent earlier, home development service continues to be quite rising with many individuals coming around start selling do-it-yourself products along with these companies.