Unnecessary Animations (and features)

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by on January 25, 2010  •  Permalink
Posted in Marketing.fm, Technology, Venture capital
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I finally got around to installing Windows 7 in my laptop a few weeks ago (had to reformat – always fun)

After installing it and getting back up and running I have noticed some unnecessary animations in menus and windows. After doing some research for how to turn them off, do you know what they are called? Unnecessary animations. Yes, seriously.

Below is a screen shot:

How can you build a feature and literally call it unnecessary?

By the way the full path to this area is:
Control PanelEase of AccessEase of Access CenterUse the computer without a display

Wow.

This also got me thinking about unnecessary features in products and software in general. The example above is just a sample of what is out there. By way of the “less is more” mantra I try to put things I see through a filter of what the bare essentials are for a service or product.

By having “also have that” features, you can dilute the core values and reason people will use your service.

A lot of folks think that it is necessary to mention that they “have that too” when compared to a competitor or another contender in the same space, when in reality it is more about what people are using vs. what they could be using.

An example of this is with messaging, forums, and discussion software. Feature bloat can quickly become apparent in many of these solutions when in reality people just want one vertical solution. By strapping on additional complexities and features you actually dilute the core value of the product.

When a product does everything it also does nothing.

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Posted by Eric Friedman on January 25, 2010

http://www.ericgfriedman.com/2010/01/25/unnecessary-animations-and-features/

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  • http://ubermarketing.wordpress.com Akash Sharma

    Hi Eric, The point here is to remove the clutter from the products and getting everything out which is not indicating something important.I think its just the Apple guys who do it the best as its very difficult to find anything which should not be there in there products.
    I am aiming for a mac in the near future, and you?

  • http://www.marketing.fm EricFriedman

    I agree – but calling something unnecessary just seems silly to me.

    I am looking at a mac for my next computer too.

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