It seems to be presentation week at Marketing.fm but as I find great resources I like to share and archive them here. This one comes from social web design expert Bokardo. I am sorry I missed this one in person, but that is why being able to share and embed great presentations is helpful.
I particularly like seeing the visualization of the hurdle of signup on a user on Slide 19. Its the perfect picture of the wave that users ride before getting into a service.
I wonder however how the effect of OAuth and other authentication services impact user signup, or if they even matter at all. My prediction is that as things like Facebook Connect, Twitter Accounts, and Google Connect will make the barriers to becoming a “user” lower, but overall active users or rolling 30 day actives much lower.
I like the idea of designing for social traction, and much like SEO it makes sense to start thinking about early in the production and development of your site.
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