Hi Eric – we look forward to hearing about your experiences. You should also try our self-serve remarketing/retargeting platform, now open in Beta to everyone. We plug into the leading ad exchanges (Right Media and Doubleclick AdX) and off-exchange networks we have relationships with as well.

We also plug into Google Content Network, but that is not relevant for retargeting of course.

Find out more here: http://cpmadvisors.com/?q=retargeting

Hey by the way- do you remember me? We met 10 years ago.

Take a look at this:

Semantic Web Analytics has become a buzzword everyone uses without the true knowledge of what having this technology built actually means for the future of the internet, marketing, branding, entertainment, dozens of industries. Everyone is exploring topics relating to the need for the next generation of web analytics that will help organizations harness rich data sets and develop more targeted and personalized interactions as they build their social capital (i.e. the value of their relationships). These tools must also qualify and present only the most relevant information for organizations in actionable format so that ROI calculations can demonstrate value. Hundreds of millions of dollars have gone into these startups, not to mention Microsoft's acquisition of PowerSet, which is technology that does not deliver what they believed it would.

All these companies talking about doing brand monitoring; I would be interested to know what the technology behind the solution is. For example, for brand monitoring, conversation monitoring and analysis to be remotely accurate the technology used must be able to do several things: (1) understanding word meaning (think of a Semantic Map as a giant dictionary), (2) ability to disambiguate word meanings within the context of how they are used; and (3) have an understanding of synonymy. There is no other semantic technology available, which can do all three of these simultaneously, not one, except my client, they spent 23 years building this technology and were approached by Microsoft after they realized PowerSet was not there yet.

I have been on the board for almost 6 years and for 5 years, everyone told us we were nuts-will never happen. This year due to my clients lack of PR or Marketing they were under the radar and when the money was pouring into these startups they were unknown (with a disinterested CED as well). This company will shelf this technology if it is not funded or there is not a Merger or Acquisition this year. I have spent 6 years evangelizing this technology because it will forever change what most do not believe is possible; I'm telling you I am a visionary and always have been.

As shown in the diagram attached as shown in the diagram below, just about everywhere one can look in an enterprise, someone somewhere is applying semantic technologies to

some problem. Drivers of enterprise business value are all strong— new capability, life cycle ROI, performance, and strategic edge. Semantic Wave 2008 examines enterprise markets for semantic technologies including twelve categories of commercial-off-the-shelf software (COTS) packages that are estimated to represent combined software product and service revenue

Of more than $160 billion in 2010. The report projects the transition of these market segments from conventional to semantic COTS technologies. Amongst the first tier of large ICT technology

Providers, areas that are being targeted first are related to the internal stack or plumbing for suites of applications because these changes make few demands on customer while establishing a semantic application framework that developer cause as a foundation. Service oriented architecture becomes semantic SOA. Changes that affect application concept of operations, and user interface come next. In addition, enterprise software has a long tail. There arena estimated 56 million firms worldwide, including1.5 million with more than 100 employees, and around 80,000 businesses with more than 1,000employees. The transition to semantic software technologies will facilitate mass customization of commercial-off-the-shelf solutions enabling software

Vendors to address more levels of the market with sustainable solutions. Market Trend 4—Enterprise Horizontal Middleware, services, processes; search, and collaboration go semantic.

Below: What Semantic Technologies Are Being Employed in Enterprise?

Are you by chance testing anything beyond remarketing?

Just curious what you were looking at.

Retargeting has been around since the Boomerang/Flycast days (late 90s if I remember correctly). Some ad servers, like Right Media's YieldManager, now bundle in retargeting with the basic ad server CPM.

I think the most interesting thing about MediaMath is their platform/optimization algorithms. What that looks like (and how the algorithms work) is unclear to me. There's a lot of hype in the exchange space overall. But I've heard great things from both customers and from those inside MediaMath.

Looking forward to hearing more about the experiment.

display optimization vs. SEM optimization interests me a lot. I have played
around with various other yield optimizers as well, from a usage and
research standpoint just not in this public fashion. I look forward to
getting to know the technologies behind these companies better when using
the services and that is what I hope to accomplish here. I will also be
rounding up some questions for MediaMath in the coming weeks, and would be
happy to include yours if you have any – all to be publicly posted of
course.

exactly

Hey Eric,

I'm curious how your retartgeting experiment is coming along. It would be interesting to do some social retargeting experiment to drive new reader to your site. Social retargeting uses social graph data to target ads to friends of site visitors instead of site visitors themselves. 33Across and Media6Degrees are the big players in the space.