BMW vs. Audi

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by on April 18, 2009  •  Permalink
Posted in Marketing.fm
Tagged ,

As you may know – I love it when brands talk to each other in public or out in the open.

I recently found another great example at 37 Signals in which Audi posted an outdoor out of home billboard and a local BMW dealer responded with their own message.


bmw_v_audi_sign_war

(source)

It seems like game over.

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Posted by Eric Friedman on April 18, 2009

http://www.ericgfriedman.com/2009/04/18/bmw-vs-audi/

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