Comments on: MTA Online – How The NYC Subway Transit System uses the Internet and Social Media

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By: Bernie's Transportation Communications Newsletter - April 6, 2009 | Transport Gooru

Mon, 06 Apr 2009 23:04:53 +0000

[...] http://www.marketing.fm/2009/04/03/mta-online-how-the-nyc-subway-transit-system-uses-the-internet-an… [...]

By: EricFriedman

EricFriedman — Sat, 04 Apr 2009 02:19:45 +0000

I actually agree – it would be great to have integrated communications throughout the notices. It gets very confusing for the riders and I was not even aware of some of these resources that exist today.

By: Matt Daniels

Matt Daniels — Sat, 04 Apr 2009 01:54:50 +0000

I suppose that this is more a problem of departments not talking to each other, which doesn't surprise me in a government organization, or really any large corporation with walls of separation.

And marketing departments that only focus on promotions? What ever happened to customer experience?

Not that it would be easy, but the notices that are posted all over train stations could easily be incorporated into online channels.

By: EricFriedman

EricFriedman — Fri, 03 Apr 2009 21:19:45 +0000

By: Matt Daniels

Matt Daniels — Fri, 03 Apr 2009 20:54:50 +0000

By: How the New York City subway system uses social media — TheTransitWire.com

How the New York City subway system uses social media — TheTransitWire.com — Fri, 03 Apr 2009 19:51:04 +0000

[...] Next steps for the agency include starting blogs for each of the city’s subway lines and making more use of RSS feeds. Link to full story in Marketing.fm. [...]

By: EricFriedman

EricFriedman — Fri, 03 Apr 2009 19:19:45 +0000

By: EricFriedman

EricFriedman — Fri, 03 Apr 2009 19:19:45 +0000