Google has unveiled the ability to build your own display ads in the AdWords system. You can make calls to action, custom images, and custom text – controlling the entire ad as you build it to your specifications. Similar to the interface used for the search marketing products, the new display AdWords area will customize ads for multiple uses with only making one ad. The system appears to have many features coming soon, but this first iteration is a big step forward for DIY display advertising. A video demoing the new tool is below.
DIY advertising has come a long way. Checkout links below to see a DIY SEM ad solution from Wal-Mart.