I learned today that the Esquire magazine with video on the cover is now out.
Reminds me of the quote

The future is here. It’s just not widely distributed yet.

It certainly makes you wonder how long before newstands get special copies with video for their windows, or all magazines simply get this built into them.

Here is the inside cover of the magazine with a Ford Flex ad. I wonder what type of view this counts as for an ad?