Why is this a big deal?
Most people are deciding on a normal retail price with very few trying to buy it for a penny
For the first time since their 2003 album Radiohead is taking things into their own hands. Definitely a story to watch develop as the real sales figures come out.
This is true Marketing 2.0
[tags] Radiohead, InRainbows.com, marketing 2.0, marketing.fm [/tags]