I recently saw these ads on my commute on the 6 train in NYC.

ContinentalAd
Taken with my incredibly poor Motorola Pebl camera phone.

Text:
This subway can’t take you to Berlin.
Neither can United.

I have seen a number of these subway ads recently and was surprised to see the direct attacks against other airlines. Effective? I am not sure. I do not pretend to know the rules on writing your competitors within your own copy, but I feel that something is not right with it.

[tags] Continental, marketing.fm, NYC Subway ads [/tags]