Marketing.fm‘s own Lee Jones predicted on August 8th that Yahoo was looking to acquire Blue Lithium, and it has now happened.

The deal, for approximatley $300 million in cash, comes at a time where the behavioral target market is heating up.

From the Yahoo official blog:

Yahoo! just entered an agreement to acquire BlueLithium, one of the largest and fastest growing online global ad networks with a stable of direct response products and tools for advertisers and publishers. BlueLithium runs the fifth largest ad network in the U.S. and the second largest in the U.K., providing access to valuable audiences and increasing our ability to sell performance-based campaigns both on and off our network.

BlueLithium also has an official posting on their homepage.

[tags] acquisitions, marketing.fm, bluelithium, yahoo [/tags]