Summer Soda Promotions MyCokeRewards.com vs. Transformyoursummer.com

by Eric Friedman on July 25, 2007 • Permalink

This post has little insight into the latest marketing and advertising trends but is rather my feelings on the summer soda promotions being put on by both Coke and Pepsi…

Begin rant

I actively play the ridiculous coke bottle cap game www.mycokerewards.com. (I started playing and now multiple co-workers provide caps almost daily) It has been setup so that when you drink coke, in just about any container, it will come with a game code located in the cap to enter into the website to enter to win contests, or trade in actual points for prizes. This is a tried and true method of getting people to interact with, use, shop for, and influence for your product. The possibilities are endless for the success of such a promotion – and I have participated in my fair share of them. I am sad to report that MyCokeRewards.com is an awful experience.

Aside from being a flash site (this is tolerable as you will see below) the rules and regulations for playing the “game” are extremely annoying. The site does not operate fast and the interface is awful to deal with. The site only lets you enter up to 10 codes per day – this means that if you want to play by their rules you have to wait until the following day. In addition, the following day actually means 24 hours after the 10th code was entered – so you cannot even play the following morning.

Another major problem is that your points expire. I actually received an email stating that my Coke Reward points were going to expire due to non-use. What?!? Great way to lose out on someone that is actually participating in your game Coca-Cola! This did not deter my participation as the caps kept coming from others…

Compare this to the experience found at www.Transformyoursummer.com. Sponsored by Pepsi this promotion works in the same way but the code entering and sweepstakes system is much more streamlined. I know that Pepsi has been doing this promotion co-branded with Yahoo for a few years and this might be why it works so well. For full disclosures sake I should admit that I won via the XBOX 360 giveaway a few years back and received an XBOX 360 2 weeks before it went on retail sale…but I digress.

My point is that shouldn’t these services have this whole thing down pat? I mean we are in 2007 and the multi-billion dollar soda companies are still leaving much to be desired with promotions that I know are persuading people to buy more of their respective products.

/End Rant

[tags] Coke, pepsi, transformyoursummer, transformers, Coca-Cola, MyCokeRewards, Soda, promotions [/tags]

Posted by Eric Friedman on July 25, 2007

http://www.ericgfriedman.com/2007/07/25/summer-soda-promotions-mycokerewardscom-vs-transformyoursummercom/

bb

It is truly pitiful when a huge company such as “Coke” takes advantage of it’s most loyal customers. We purchase and therefore likely consume gallons of thier products to obtain the “cap codes” and then are not allowed to redeem them because the site is forever more down due to maintainence. I suppose it will be the same old story, it will be down until the contest is over, or causing one to re-register and therefore losing the points already gained. Personally, if “Coke” can’t render the site usuable, they should reimburse each and everyone of us the costs of the points already entered and then refrain from ever again concocting such a poorly managed contest.
judi

I just read your article about the coke rewards wedsite – I cannot believe I finally read something I agree with. I have been complaining about the website to anyone that would listen but unfortunately I can’t let coke know as there is no ccontact me info on the site. The site is slow, doesn’t let me see the entire screen so sometimes I can’t submit something since I can’t see the submit button, therefore, can’t get to the next page….. thanks for understanding.
judi

I just read your article about the coke rewards wedsite – I cannot believe I finally read something I agree with. I have been complaining about the website to anyone that would listen but unfortunately I can’t let coke know as there is no ccontact me info on the site. The site is slow, doesn’t let me see the entire screen so sometimes I can’t submit something since I can’t see the submit button, therefore, can’t get to the next page….. thanks for understanding.
http://cokerewards judi

I just read your article about the coke rewards wedsite – I cannot believe I finally read something I agree with. I have been complaining about the website to anyone that would listen but unfortunately I can’t let coke know as there is no ccontact me info on the site. The site is slow, doesn’t let me see the entire screen so sometimes I can’t submit something since I can’t see the submit button, therefore, can’t get to the next page….. thanks for understanding.
Bill

Coke offered double points for June 25th. I and my kids tried different times to log in, but couldn’t (system busy response). Coke has not responded to any of my emails asking for remedy and appears to not be doing anything about this problem. I did as they promoted and wanted me to do and they did not hold up their end of the bargain I guess it’s back to Sam’s Choice for me. Coke has definitely created Ill Will with me
Bill

Coke offered double points for June 25th. I and my kids tried different times to log in, but couldn’t (system busy response). Coke has not responded to any of my emails asking for remedy and appears to not be doing anything about this problem. I did as they promoted and wanted me to do and they did not hold up their end of the bargain I guess it’s back to Sam’s Choice for me. Coke has definitely created Ill Will with me
Bill

Coke offered double points for June 25th. I and my kids tried different times to log in, but couldn’t (system busy response). Coke has not responded to any of my emails asking for remedy and appears to not be doing anything about this problem. I did as they promoted and wanted me to do and they did not hold up their end of the bargain I guess it’s back to Sam’s Choice for me. Coke has definitely created Ill Will with me
mike

I enter 10 codes every day at 11:00 am sharp. I have received 10 prizes, and have never had a code expire. New prizes come up periodically. This is my favorite website!!!!!
mike

I enter 10 codes every day at 11:00 am sharp. I have received 10 prizes, and have never had a code expire. New prizes come up periodically. This is my favorite website!!!!!
mike

I enter 10 codes every day at 11:00 am sharp. I have received 10 prizes, and have never had a code expire. New prizes come up periodically. This is my favorite website!!!!!
Laurie

we have been doing this for a while now and have gotten probably 25 different things – i dont understand how people can complain when everything on here is free – people need to quit whining when the site may be down and understand that tens of thousands of people are on it daily
Laurie

we have been doing this for a while now and have gotten probably 25 different things – i dont understand how people can complain when everything on here is free – people need to quit whining when the site may be down and understand that tens of thousands of people are on it daily
Laurie

we have been doing this for a while now and have gotten probably 25 different things – i dont understand how people can complain when everything on here is free – people need to quit whining when the site may be down and understand that tens of thousands of people are on it daily
vm

First time doing the coke rewards & I enjoy it.
One problem, when you are going for that one prize & you see that it is gone it is a disappointment. Why dosen’t coke put more prizes (electronics) in the catagory list?
vm

First time doing the coke rewards & I enjoy it.
One problem, when you are going for that one prize & you see that it is gone it is a disappointment. Why dosen’t coke put more prizes (electronics) in the catagory list?
http://aol vm

First time doing the coke rewards & I enjoy it.
One problem, when you are going for that one prize & you see that it is gone it is a disappointment. Why dosen’t coke put more prizes (electronics) in the catagory list?
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i need not to comment because the force is strong with young padawon.
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i need not to comment because the force is strong with young padawon.
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What?
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F. Black

This seems to me to be a scam by COKE since it is impossible to get to a screen that lets one enter the cokes. I may have to learn to like pepsi with my rum.
F. Black

This seems to me to be a scam by COKE since it is impossible to get to a screen that lets one enter the cokes. I may have to learn to like pepsi with my rum.
F. Black

This seems to me to be a scam by COKE since it is impossible to get to a screen that lets one enter the cokes. I may have to learn to like pepsi with my rum.
F. Black

This seems to me to be a scam by COKE since it is impossible to get to a screen that lets one enter the cokes. I may have to learn to like pepsi with my rum.
F. Black

This seems to me to be a scam by COKE since it is impossible to get to a screen that lets one enter the cokes. I may have to learn to like pepsi with my rum.
Terry

I haven't had any trouble on the site. I do think the 10 code limit is dumb, but I'm putting 10 in every day, hoping that I can win just one nice prize.
Terry

I haven't had any trouble on the site. I do think the 10 code limit is dumb, but I'm putting 10 in every day, hoping that I can win just one nice prize.
Terry

I haven't had any trouble on the site. I do think the 10 code limit is dumb, but I'm putting 10 in every day, hoping that I can win just one nice prize.
Terry

I haven't had any trouble on the site. I do think the 10 code limit is dumb, but I'm putting 10 in every day, hoping that I can win just one nice prize.
http://www.marketing.fm EricFriedman

I agree – they should not expire either.
http://www.marketing.fm EricFriedman

I agree – they should not expire either.
http://www.marketing.fm EricFriedman

I agree – they should not expire either.
http://www.marketing.fm EricFriedman

I agree – they should not expire either.
Terry

I haven't had any trouble on the site. I do think the 10 code limit is dumb, but I'm putting 10 in every day, hoping that I can win just one nice prize.
http://www.marketing.fm EricFriedman

I agree – they should not expire either.
Terry

I haven't had any trouble on the site. I do think the 10 code limit is dumb, but I'm putting 10 in every day, hoping that I can win just one nice prize.
http://www.marketing.fm EricFriedman

I agree – they should not expire either.
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It seems like the Coke promotions are the ones that getting all customers attentions. I have tried playing with the code as well and yeah it is very addicting in terms you will again buy another coke for the code to re enter. They did a splendid job promoting their products over their competition.

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