A Fortune 500 company wants to re-brand an environmentally-friendly, less-expensive-than-the-industry-standard product using the made-up adjective “environomic” to convey this idea. Their marketing is strictly B2B and will mostly take place in industry magazines and at trade shows.

Please let us know what you think:

[tags] environomic, eco-friendly, environmental, branding, taglines, polls, marketing.fm, marketing [/tags]