Welcome back to another Marketing Podcast at Marketing.fm

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In the latest Marketing.fm podcast, we had the pleasure of speaking with Penelope Trunk, columnist for the Boston Globe, Yahoo Finance and author of the new book

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Show Notes:

Introduction: Penelope’s Story

The Role of Penelope’s Blog: Conversation with readers, promotion, awareness, new ideas

The column is interactive, the blog is conversation, the book = the perfect extension

Networking: Eric and I met Penelope through her blog.

Penelope: “I meet the coolest people through commenting and interacting with the web.”

The ideal benefits of a blog = conversation and interaction

Self-Marketing 2.0:

Penelope’s blog = advice; a new way to think about the 21st career landscape

What advice would you give someone who is satisfied but not fully fulfilled in their job?

Steve Rubel – the blog evangelist – sit next to the CEO b/c the blog is so powerful

Blogs = “the great equalizer” and even playing field where good ideas and quality matters

Take the small steps to increase your presence and “searchability” online

People need to be aware of their online presence – WSJ Article

The newself-marketing: through blogs, social networking -> more short-term benefits
Networks and Skill sets are getting built faster and faster
Penelope’s book: The Brazen Careerist

Core: 45 tips on personal responsibility, commitment to personal development and consciously developing your peer group

Advice? BE NICE! A Smile will go a very long way.

Authenticity is winning

The Future? Values are changing : Discrepancies between young and old. Gender divide is eroding. People value time, happiness and people over money.

[tags] penelope trunk, self-marketing 2.0, the brazen careerist, marketing.fm, podcast, marketing podcasts, [/tags]