first the newscaster gives us a clue: a viral video is not a disease you catch from your TV (har har)

Jennifer Feikin, Director of Google Video defines a “viral video” as organic, grassroots, real, in short, an art more than a science.

Feikin and Jaffe’s point is that that can’t be created by brands (like Coke), but must be created by users, or else they’ll come off as “fake” or “trying too hard.”

first the newscaster gives us a clue: a viral video is not a disease you catch from your TV (har har)

Jennifer Feikin, Director of Google Video defines a “viral video” as organic, grassroots, real, in short, an art more than a science.

Feikin and Jaffe’s point is that that can’t be created by brands (like Coke), but must be created by users, or else they’ll come off as “fake” or “trying too hard.”

first the newscaster gives us a clue: a viral video is not a disease you catch from your TV (har har)

Jennifer Feikin, Director of Google Video defines a “viral video” as organic, grassroots, real, in short, an art more than a science.

Feikin and Jaffe’s point is that that can’t be created by brands (like Coke), but must be created by users, or else they’ll come off as “fake” or “trying too hard.”

I’m not sure they will be passed on that much, but it’s a great way to build some excitement presentation-wise for MS. Not a bad job at all, certainly seen a lot worse from other big corporations trying to cash in on cool.

I’m not sure they will be passed on that much, but it’s a great way to build some excitement presentation-wise for MS. Not a bad job at all, certainly seen a lot worse from other big corporations trying to cash in on cool.