In the latest Marketing.fm podcast, we had the pleasure of speaking with Kevin Roberts, CEO of Worldwide Saatchi & Saatchi Ideas Company.
Download this episode (right click and save)
Show Notes:
Kevin’s Story: 30 years of brand marketing at Mary Quant, P&G, Gillette, Pepsico and ultimately the switch to “the land of ideas,” as CEO of Worldwide Saatchi & Saatchi
The Consumer Revolution:
OLD: push, interruptive, mass-marketing; brands are in control
NEW: pull-marketing, choice, emotional connectivity; consumers are in control in the “attraction economy”
SOLUTION: opportunity for brands to regain consumer loyalty = Lovemarks
Lovemarks: the Books, the Online Community, and the Philosophy for Change
How can brands inspire “love beyond reason?”
-The Lovemarks Evolution: Idea -> research -> real life brand successes -> Philosophy for change at Saatchi & Saatchi
Saatchi & Saatchi: focus on ideas, insight & foresight
Book – One in a Billion
Fill the World With Lovemarks
The Future of Television?
TV is the most important medium of the last century. It will remain important in the future however, the design & architecture will change: television will become interactive with more live viewing, more franchise programming (Sopranos, 24, LOST), more choice
More:
To learn more, be sure to Kevin’s blog KRConnect and pick up a copy of:
(Maketing.fm book review coming soon!)
Also, check out Lee’s profile at the Lovemarks online community:
[tags] kevin roberts, lovemarks, saatchi & saatchi, podcast, consumer revolution, marketing.fm, advertising [/tags]
