Marketing Podcast Show 10 is an interview with Michael C. Mac Donald, Corp. Senior Vice President, President, Marketing Operations for Xerox Corporation.
Mac Donald is responsible for corporate marketing, xerox.com, advertising, brand, public relations and corporate communications.
This was a great interview that gave us a chance to sit down with a marketing legend at Xerox that has been with the company for 30 years.
Make sure to checkout the Xerox Blogs
Download this episode (right click and save)
Show notes:
Michael discusses relaunching the brand throughout the company – refreshing it and deploying it successfully both internally and externally.
Five key topics discussed during Michael’s speech:
- Listen
- Invest
- Align
- Deliver Value
- Serve
Sentinel: A feedback system – Live feedback tool focused around simplicity. A smiley face is a good sign and an unhappy face is a bad sign. This allows someone to contact the customer right away if there is a problem. This is part of a larger system of support staff that work to make the Xerox customer experience better.
We discuss Xerox’s foray into Second Life, blogging, and the change to be more transparent.
“Great to dialog with your customers, potential customers, and the industry.”
Willingness to accept both positive and negative feedback.
Finally we ask about the future of Xerox in 2007 and beyond.
I would like to thank Michael and his team for setting up this interview.
[tags] Michael Mac Donald, marketing.fm, marketing, marketing podcast, Xerox, Xerox Corporation, corporate marketing, The Conference on Marketing, advertising, marketing blogs, marketing interview, Michael MacDonald [/tags]
