Welcome back to another Marketing.fm Marketing links roundup. We find interesting marketing and advertising articles around the web and around the blogosphere and share them with you to catch up on anything missed and hopefully share some interesting information. Enjoy!
It seems the iPhone Trademark dispute was settled
Under the agreement, both companies are free to use the “iPhone” trademark on their products throughout the world, according to the release.
Following up from a previous iphone article
Next up,What is Punk Marketing?
In Punk Marketing, published by venerable HarperCollins, Laermer and Simmons take an irreverent penetrating look at the seismic change in the relationship between people who sell stuff – products, services, entertainment – and those who purchase it.
How big is podcasting and podcast advertising going to be?
eMarketer says podvertising is going to be huge based on a niche listening audience to podcasts and channels that would be hard to reach otherwise.
There may be an end in sight to free calling services like FreeConferenceCall.com if the telecoms get their way. See coverage here from GigaOm explaining how the call arbitrage actually works. For those of you who dont know, the system is currently completely legal but leaving some of the big long distance companies to foot the bill.
(disclaimer: I am a huge fan of freeconferencecall.com and I use it quite often)
Do you use LinkedIn? Well checkout this cool new widget features called LinkedInaBox. If you have a website, it allows you to put a small box with all your information ready to view without leaving the page. You can checkout my Eric Friedman example on my about page.
Great interview with the Capcom Vice President of Marketing Charles Bellfield
Viacom recently signed a deal with Joost for content.
What is Joost?
Joost is a new program that runs on your desktop that streams in video content. Different some sites like youtube and other video sharing sites, Joost brokers content deals and has “channels” of video. The recent news to display content from Viacom is interesting in that thus far Joost has had sparse content. I have been beta testing the system and the quality has been great but I still prefer having my video options in a browser vs. a stand alone app.
What is this important?
This represents the first of many real options that a consumer has to cancel their cable subscription and start consuming content on their computer – including movies, shows, and possibly live content. By using Innertube and Joost you may finally have a way to cut your cable bill completely.
Now we will wait to see how advertising plays a role in this bandwidth intensive free (so far) service.
Ad Jab goes into retirement
I enjoyed this blog and it seems funny to pull the plug…I guess traffic speaks louder than anything else these days.
Below are some great upcoming conferences – some I will be attending:
D5 – All Things Digital by the Wall Street Journal
The Conference on Marketing
Youth Marketing Conference
EconSM – Economics of Social Media
[tags] joost, viacom, youth marketing, marketing conference, ad jab, punk marketing, free conference calling, iowa, TV [/tags]
