Advertise Different: NYC Taxi’s Dressed up as Cows

6 Comments
by on January 5, 2007  •  Permalink
Posted in Advertise Different, Advertising, Marketing 2.0, Marketing.fm, Out of Home

Update thanks to Kate and Anthony:
MSNBC has coverage as does USA Today

I took this picture on my way to work this morning. (Sorry for the poor quality but it was with my camera phone and had to be done fast) I saw this Taxi on the corner of 14th and University. I think its a pretty great idea and even had the horns on the front of the cab. Clearly this sponsorship would have to cost a bundle, but perhaps they contacted a specific medallion holder for sponsoring only a small fleet. Hopefully our readers can provide more info…

01-05-07_0958.jpg

I am not sure what it is for yet but I believe the text on the top of the cow taxi says “The BasketballsBulls in the world are in New York City”

If anyone has any info or what this is for please let me know.

[tags] taxi, cow taxi, bull riding, nyc cabs, marketing, advertise different, marketing.fm [/tags]

Posted by Eric Friedman on January 5, 2007

http://www.ericgfriedman.com/2007/01/05/advertise-different-nyc-taxis-dressed-up-as-cows/

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  • http://www.searchviews.com Kate Zimmermann

    Eric, you spotted one of the 5 Cow Taxis that are offering free taxi rides this week. Apparently, they’re promoting NYC’s first Bull Riding event going on this weekend. Here’s info from USA Today:

    “Five normally yellow cabs, covered in fake brown and white cowhide and decorated with bull’s horns on the roof, lined up outside Madison Square Garden on Tuesday, part of a promotion for a two-day Invitational Bull Riders event on Jan. 6-7.”

    http://www.usatoday.com/travel/news/2007-01-02-nyc-cow-cabs_x.htm?csp=34

    it’s like Cash Cab, but a lot less exciting.

  • http://www.searchviews.com Kate Zimmermann

    Eric, you spotted one of the 5 Cow Taxis that are offering free taxi rides this week. Apparently, they’re promoting NYC’s first Bull Riding event going on this weekend. Here’s info from USA Today:

    “Five normally yellow cabs, covered in fake brown and white cowhide and decorated with bull’s horns on the roof, lined up outside Madison Square Garden on Tuesday, part of a promotion for a two-day Invitational Bull Riders event on Jan. 6-7.”

    http://www.usatoday.com/travel/news/2007-01-02-nyc-cow-cabs_x.htm?csp=34

    it’s like Cash Cab, but a lot less exciting.

  • Anthony Passaro

    Looks like there is additional info on MSNBC.com.

    http://www.msnbc.msn.com/id/16472471/

    Ride the subway, ride a cab, ride a bull…. lots of riding in nyc.

  • Anthony Passaro

    Looks like there is additional info on MSNBC.com.

    http://www.msnbc.msn.com/id/16472471/

    Ride the subway, ride a cab, ride a bull…. lots of riding in nyc.

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