Chuck Porter of Crispin, Porter & Bogusky, gave a very worthwhile speech on the future of creative advertising at the OMMA Conference in New York City. Porter and CPB offer a very progressive (and so far successful) approach to the changing canvas of new and traditional media. Unlike other heavily siloed and departmentalized agencies, Crispin, Porter & Bogusky seems to thrive on it’s nimble and experimental structure. This has allowed the agency to create a series of successful, popular and engaging copy across all media.

Check out the 15 minute speech if you have a chance:

http://dev.bbeplayer.com/Player/MediaPost/dynamic/template1/player.asp?CategoryID=11&SegmentID=44

[tags] Crispin Porter Bogusky, OMMA, Chuck Porter, Advertising, Creative, marketing.fm, marketing blog [/tags]