The Day of The Long Tail

Here is short video that cleverly sums up the notion of “The Long Tail” and how all forms of traditional media will be affected. Hat tip to Jonny’s Blog for putting me on to the clip.

Today is indeed the day of The Long Tail. Eric from Marketing.FM will be attending a book signing this evening in New York City with Wired Magazine Editor-in-Chief and Long Tail author Chris Anderson. I wish I could join the party but I will be out of town :(

Related Links:

The Long Tail

[tags] The Longtail, marketing.fm, marketingblog, michael arrington, [/tags]

  • http://l-gbusinesssolutions.typepad.com/solutions_to_grow_your_bu/http://lgbusinesssolutions.typepad.com/solutions_to_grow_your_bu/ Lewis Green

    As I used to say in my lost youth, “Out of sight, Man.” But on a more professional level, the message within the video is spot on. We marketers must better understand our customers’ want, needs and desires and then meet them. They are in control.

  • http://l-gbusinesssolutions.typepad.com/solutions_to_grow_your_bu/http://lgbusinesssolutions.typepad.com/solutions_to_grow_your_bu/ Lewis Green

    As I used to say in my lost youth, “Out of sight, Man.” But on a more professional level, the message within the video is spot on. We marketers must better understand our customers’ want, needs and desires and then meet them. They are in control.