Comments on: Jeff Jarvis: The End of Advertising http://www.ericgfriedman.com/2006/06/25/jeff-jarvis-the-end-of-advertising/ Business Development, Technology, Startups, and Venture Capital Tue, 15 May 2012 10:07:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Marketing.fm » Advertising, Media and the Digital Revolution http://www.ericgfriedman.com/2006/06/25/jeff-jarvis-the-end-of-advertising/comment-page-1/#comment-197 Marketing.fm » Advertising, Media and the Digital Revolution Fri, 14 Jul 2006 15:03:10 +0000 http://www.marketing.fm/2006/06/25/jeff-jarvis-the-end-of-advertising/#comment-197 [...] AdAge is among the most popular Advertising, Media and Marketing Publications so the above statement should be a wake-up-call for anyone in the business. Large holding companies like WPP, InterPublic Group, Omnicom, etc. will be forced to adapt the business model of their lucrative yet increasingly irrelevent media and advertising agencies. Morgan, like Jeff Jarvis and Richard Edelman, criticizes Sir Martin Sorrell (CEO of WPP) for his seemingly relaxed approach to future of the business. [...] [...] AdAge is among the most popular Advertising, Media and Marketing Publications so the above statement should be a wake-up-call for anyone in the business. Large holding companies like WPP, InterPublic Group, Omnicom, etc. will be forced to adapt the business model of their lucrative yet increasingly irrelevent media and advertising agencies. Morgan, like Jeff Jarvis and Richard Edelman, criticizes Sir Martin Sorrell (CEO of WPP) for his seemingly relaxed approach to future of the business. [...]

]]> By: Kevin Perkins, CEO Greenlight Wireless http://www.ericgfriedman.com/2006/06/25/jeff-jarvis-the-end-of-advertising/comment-page-1/#comment-196 Kevin Perkins, CEO Greenlight Wireless Mon, 26 Jun 2006 22:49:44 +0000 http://www.marketing.fm/2006/06/25/jeff-jarvis-the-end-of-advertising/#comment-196 Yes! The inherent power of a few "experets" being leveled by the power of the interenet: http://kevinperkins.wordpress.com/2006/06/25/advertising-has-changed-get-with-the-program-people/ This idea is also well described in <a href="http://www.freakonomics.com" rel="nofollow">Freakonomics</i>... a great book that explains away assumptions through empirical thinking/measurement. I liken the ad business like real estate agents, which Steven Levitt beautifully describes as people with knowledge that if widely distributed, makes them powerless: http://www.freakonomics.com/ch2.php Check it out! Yes! The inherent power of a few “experets” being leveled by the power of the interenet:

http://kevinperkins.wordpress.com/2006/06/25/advertising-has-changed-get-with-the-program-people/

This idea is also well described in Freakonomics… a great book that explains away assumptions through empirical thinking/measurement. I liken the ad business like real estate agents, which Steven Levitt beautifully describes as people with knowledge that if widely distributed, makes them powerless:

http://www.freakonomics.com/ch2.php

Check it out!

]]> By: Kevin Perkins, CEO Greenlight http://www.ericgfriedman.com/2006/06/25/jeff-jarvis-the-end-of-advertising/comment-page-1/#comment-198 Kevin Perkins, CEO Greenlight Mon, 26 Jun 2006 22:49:00 +0000 http://www.marketing.fm/2006/06/25/jeff-jarvis-the-end-of-advertising/#comment-198 Yes! The inherent power of a few "experets" being leveled by the power of the interenet: http://kevinperkins.wordpress.com/2006/06/25/advertising-has-changed-get-with-the-program-people/ This idea is also well described in <a href="http://www.freakonomics.com" rel="nofollow">Freakonomics... a great book that explains away assumptions through empirical thinking/measurement. I liken the ad business like real estate agents, which Steven Levitt beautifully describes as people with knowledge that if widely distributed, makes them powerless: http://www.freakonomics.com/ch2.php Check it out!</a> Yes! The inherent power of a few “experets” being leveled by the power of the interenet:

http://kevinperkins.wordpress.com/2006/06/25/advertising-has-changed-get-with-the-program-people/

This idea is also well described in Freakonomics… a great book that explains away assumptions through empirical thinking/measurement. I liken the ad business like real estate agents, which Steven Levitt beautifully describes as people with knowledge that if widely distributed, makes them powerless:

http://www.freakonomics.com/ch2.php

Check it out!

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