…please hold the cheese this time.

After what seems like an eternity of being stuck in a 70′s design, McDonalds is finally getting a makeover. It looks as though the “less is more” and sleek design will be the new focus of interior and exterior architecture plans for McDonalds. According to Business Week’s article:

McDonalds has not gotten a full makeover in 30 years.
New designs will be sleek and subtle reflections of earlier sharp corners and the iconic red roof.
WiFi and “comfort” seating areas will be common throughout (think starbucks)
Even Ronald himself is getting another makeover.

Snip from the article:

The traditional McDonald’s yellow and red colors will remain, but the red will be muted to terra cotta and olive and sage green will be added to the mix. To warm up their look, the restaurants will have less plastic and more brick and wood, with modern hanging lights to produce a softer glow. Contemporary art or framed photographs will hang on the walls. Bob Dixon, a private school fund-raiser in Chicago, says of an Oak Brook (Ill.) restaurant that sports the new design: “It’s bright, it’s lively, it’s clean. It stunned me how beautiful it was.”

Although this is a much needed change, I wonder how people who have come to love McDonalds will feel? As Seth Godin points out: Will you still want to bring the baseball team in for a post game meal?

[tags] mcdonalds, ronald mcdonald, fast food [/tags]