Its seems incredibly obvious that online and interactive spending will out perform other mediums in the coming years – but the reports and analysis have to come out anyways. I suppose without these in depth reports there would be no numeric evidence to support budget changes when some marketing visionary needs to put together a presentation for the old gaurd at hisher company.

For this reason I feel its worth quoting a recent NY Post article here:

“The Internet is now firmly established as a mainstream advertising medium in developed markets, and in many developing markets too,”

…ya dont say? (although you may think the date on that post article is 2001 its really 2006)

[tags] ad growth, interactive advertising, marketing online, marketing.fm, NY post [/tags]