Comments on: The End of the Big Advertising Agency http://www.ericgfriedman.com/2006/03/06/the-end-of-the-big-advertising-agency/ Business Development, Technology, Startups, and Venture Capital Tue, 15 May 2012 10:07:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Matthew http://www.ericgfriedman.com/2006/03/06/the-end-of-the-big-advertising-agency/comment-page-1/#comment-72 Matthew Wed, 16 Jul 2008 17:41:04 +0000 http://www.marketing.fm/2006/03/06/the-end-of-the-big-advertising-agency/#comment-72 Our model is: Small agency (30 peeps), with interactive, ads, PR. Main issues: 1. Assimilation of different communications cultures. 2. Integrated planning. 3. Changing the briefing process to see-thru all disciplines. 4. Client reluctance to integrate. Slow going. And I welcome any insight/shared pain. Matt Our model is: Small agency (30 peeps), with interactive, ads, PR. Main issues: 1. Assimilation of different communications cultures. 2. Integrated planning. 3. Changing the briefing process to see-thru all disciplines. 4. Client reluctance to integrate.

Slow going. And I welcome any insight/shared pain.

Matt

]]> By: Matthew http://www.ericgfriedman.com/2006/03/06/the-end-of-the-big-advertising-agency/comment-page-1/#comment-76 Matthew Wed, 16 Jul 2008 17:41:00 +0000 http://www.marketing.fm/2006/03/06/the-end-of-the-big-advertising-agency/#comment-76 Our model is: Small agency (30 peeps), with interactive, ads, PR. Main issues: 1. Assimilation of different communications cultures. 2. Integrated planning. 3. Changing the briefing process to see-thru all disciplines. 4. Client reluctance to integrate. Slow going. And I welcome any insight/shared pain. Matt Our model is: Small agency (30 peeps), with interactive, ads, PR. Main issues: 1. Assimilation of different communications cultures. 2. Integrated planning. 3. Changing the briefing process to see-thru all disciplines. 4. Client reluctance to integrate.

Slow going. And I welcome any insight/shared pain.

Matt

]]> By: Marketing.fm » Marketing.fm Turns 1 Year Old http://www.ericgfriedman.com/2006/03/06/the-end-of-the-big-advertising-agency/comment-page-1/#comment-71 Marketing.fm » Marketing.fm Turns 1 Year Old Sat, 03 Mar 2007 17:04:15 +0000 http://www.marketing.fm/2006/03/06/the-end-of-the-big-advertising-agency/#comment-71 [...] The end of the big advertising agency The big advertising agency days are numbered… [...] [...] The end of the big advertising agency The big advertising agency days are numbered… [...]

]]> By: Marketing.fm » CMO’s Wake-Up Call To Traditional Ad Agencies http://www.ericgfriedman.com/2006/03/06/the-end-of-the-big-advertising-agency/comment-page-1/#comment-70 Marketing.fm » CMO’s Wake-Up Call To Traditional Ad Agencies Fri, 05 Jan 2007 14:04:13 +0000 http://www.marketing.fm/2006/03/06/the-end-of-the-big-advertising-agency/#comment-70 [...] This isn’t really a surprise as many agencies struggle to conform and adapt to rapidly changing consumer habits. Sadly, many of the mid-level managers and directors at these traditional shops are the main hindrance to natural evolution and many lack the savvy and interactive experience to guide their clients into the 21st century. WPP’s Martin Sorrell knows this (he’s pretty savvy) and one might predict that there will be major organizational changes made to traditional advertising agencies. According to the CMO’s surveyed, the following characteristics will define the agencies of the future: 1. Quality of Creative Content 2. Innovation and Strategic Value 3. Price/Cost 4. Sophisticated Analytics and Measurement Systems 5. Proficiency in Emerging, Interactive or Digital Media 6. Traditional Print, Offline and Media Buying Services [...] [...] This isn’t really a surprise as many agencies struggle to conform and adapt to rapidly changing consumer habits. Sadly, many of the mid-level managers and directors at these traditional shops are the main hindrance to natural evolution and many lack the savvy and interactive experience to guide their clients into the 21st century. WPP’s Martin Sorrell knows this (he’s pretty savvy) and one might predict that there will be major organizational changes made to traditional advertising agencies. According to the CMO’s surveyed, the following characteristics will define the agencies of the future: 1. Quality of Creative Content 2. Innovation and Strategic Value 3. Price/Cost 4. Sophisticated Analytics and Measurement Systems 5. Proficiency in Emerging, Interactive or Digital Media 6. Traditional Print, Offline and Media Buying Services [...]

]]> By: Marketing.fm » Links Round-Up: 7/13/06 http://www.ericgfriedman.com/2006/03/06/the-end-of-the-big-advertising-agency/comment-page-1/#comment-69 Marketing.fm » Links Round-Up: 7/13/06 Wed, 12 Jul 2006 23:49:56 +0000 http://www.marketing.fm/2006/03/06/the-end-of-the-big-advertising-agency/#comment-69 [...] Marketing.FM: The End of The Big Agency [...] [...] Marketing.FM: The End of The Big Agency [...]

]]> By: Marketing.fm » Jeff Jarvis: The End of Advertising http://www.ericgfriedman.com/2006/03/06/the-end-of-the-big-advertising-agency/comment-page-1/#comment-68 Marketing.fm » Jeff Jarvis: The End of Advertising Sun, 25 Jun 2006 23:40:55 +0000 http://www.marketing.fm/2006/03/06/the-end-of-the-big-advertising-agency/#comment-68 [...] The End of The Big Advertising Agency [...] [...] The End of The Big Advertising Agency [...]

]]> By: Marketing.fm » Fast Company Advertising Poll http://www.ericgfriedman.com/2006/03/06/the-end-of-the-big-advertising-agency/comment-page-1/#comment-67 Marketing.fm » Fast Company Advertising Poll Thu, 15 Jun 2006 23:38:38 +0000 http://www.marketing.fm/2006/03/06/the-end-of-the-big-advertising-agency/#comment-67 [...] The End of The Big Agency [...] [...] The End of The Big Agency [...]

]]> By: Marketing.fm » Saatchi & Saatchi Reacts to New Media http://www.ericgfriedman.com/2006/03/06/the-end-of-the-big-advertising-agency/comment-page-1/#comment-66 Marketing.fm » Saatchi & Saatchi Reacts to New Media Wed, 22 Mar 2006 16:55:51 +0000 http://www.marketing.fm/2006/03/06/the-end-of-the-big-advertising-agency/#comment-66 [...] As an ongoing effort, marketing.fm will continue to monitor the effects and changes taking place at large advertising agencies as a result of emerging media and marketing platforms. For example, in a recent article, we discussed Olgilvy & Mather’s launch of Denuo, a hip, limber group specializing in new media and digital marketing (stay tuned for Denuo updates). [...] [...] As an ongoing effort, marketing.fm will continue to monitor the effects and changes taking place at large advertising agencies as a result of emerging media and marketing platforms. For example, in a recent article, we discussed Olgilvy & Mather’s launch of Denuo, a hip, limber group specializing in new media and digital marketing (stay tuned for Denuo updates). [...]

]]> By: Marketing.fm » Saatchi & Saatchi Reacts to New Media http://www.ericgfriedman.com/2006/03/06/the-end-of-the-big-advertising-agency/comment-page-1/#comment-5913 Marketing.fm » Saatchi & Saatchi Reacts to New Media Wed, 22 Mar 2006 16:55:51 +0000 http://www.marketing.fm/2006/03/06/the-end-of-the-big-advertising-agency/#comment-5913 [...] As an ongoing effort, marketing.fm will continue to monitor the effects and changes taking place at large advertising agencies as a result of emerging media and marketing platforms. For example, in a recent article, we discussed Olgilvy & Mather’s launch of Denuo, a hip, limber group specializing in new media and digital marketing (stay tuned for Denuo updates). [...] [...] As an ongoing effort, marketing.fm will continue to monitor the effects and changes taking place at large advertising agencies as a result of emerging media and marketing platforms. For example, in a recent article, we discussed Olgilvy & Mather’s launch of Denuo, a hip, limber group specializing in new media and digital marketing (stay tuned for Denuo updates). [...]

]]> By: Eric http://www.ericgfriedman.com/2006/03/06/the-end-of-the-big-advertising-agency/comment-page-1/#comment-65 Eric Fri, 17 Mar 2006 14:31:07 +0000 http://www.marketing.fm/2006/03/06/the-end-of-the-big-advertising-agency/#comment-65 Nice work. Written by my co-author, I think this is one of the better articles to date....and I hope it continues to generate a buzz. Nice work. Written by my co-author, I think this is one of the better articles to date….and I hope it continues to generate a buzz.

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